Swet Tailor Partners with Reese’s Senior Bowl for 2nd Time as Official Off-The-Field Apparel Sponsor
01/27/2022

The Fast-Growing Active Menswear Brand To Dress Over 130 Rising College-Athletes and Coaches Away From The Field

Online PR News – 27-January-2022 – Mobile, AL – Los Angeles-based fast-rising menswear brand Swet Tailor, the creators of EveryDay. EveryWear,™ has teamed up with the Reese’s Senior Bowl, the preeminent college football all-star game, for a second time to exclusively sponsor the off-the-field wardrobe for players, coaches and staff. In 2021, Swet Tailor was the first brand that the Senior Bowl brought on to handle all non-field related apparel in the history of the game. The category of off field apparel is expected to be a unique one for college athletes when Name, Image and Likeness comes into play in the coming years, and Swet Tailor has cemented its efforts in NIL as an ongoing business growth opportunity for the brand.

The Swet Tailor off-the-field wardrobe will include key styles such as the Swet Jogger, Swetshirt, Light Weight Swet Hoodie and Softest Tee for elite draft prospects and sport industry insiders to wear ahead of the NFL Draft in April. The brand has continued to grow its presence in recent years with evergreen styles and extended sizing, and its investor athletes include current and former NFL players, not limited to:
Aaron Rodgers, Mark Sanchez, Josh Norman. Josh Rosen, and Ryan Kerrigan. Longtime media personality Rich Eisen has also worn Swet Tailor during his annual 40 yard dash for charity at The Combine, and is a supporter of the brand as well.

“Everything we do here at the Senior Bowl is about creating a better experience for our players and that includes our partnerships,” says Jim Nagy, Executive Director of the Reese’s Senior Bowl. “Swet Tailor is an incredible emerging brand and our players absolutely loved their SWET gear last year.”

"We are honored to return as partners with Reese’s Senior Bowl because we know exactly how pivotal this game is for the student athletes,” shares Swet Tailor CEO Adam Bolden. “We are here to ensure each and every player looks and feels good as they step up to one of the biggest moments in their careers. Our wide range of styles––from our classic sizing to our High and Mighty line––is made to move with athletes, on and and off the field. We are looking forward to getting to know these talented individuals and helping them discover that style and comfort do not have to be mutually exclusive."

Swet Tailor continues to grow its sporting event portfolio with this second official college football event sponsorship; past partnerships have included The NFL Combine, The EOD Warrior Foundation Golf Outing, and Merril Hoge Celebrity Golf Outing. The NY Jets and Detroit Lions will be the coaching staffs for the 74th annual Reese’s Senior Bowl, which will be played on Saturday February 5th 2022 at Hancock Whitney Stadium on the campus of the University of South Alabama. The game will be aired live on the NFL Network at 1:30 CT. The rosters will be announced shortly. The Swet Tailor sponsorship will span the duration of the Reese’s Senior Bowl Week, which will officially kick off Saturday, January 29th and run through Saturday, February 5.

About Swet Tailor:
Officially launched in 2015, Swet Tailor is a premium menswear brand that is defining a new kind of casual. It started with a simple idea: make a pair of five-pocket pants that looked like jeans but felt as good as sweats. Originally hired to custom engineer a client’s fabrication to fit and drape right, Adam Bolden and David Kranz saw an opportunity that transcended beyond one pair of pants. They soon joined forces to bring this effortless style to a man’s entire wardrobe, considering fabrication, comfort, and all of life’s daily scenarios to create a new EveryDay. EveryWear™ dressing category. Swet Tailor is currently available at http://www.swettailor.com and select retailers, including Nordstrom and Dick’s Sporting Goods.

About The Reese’s Senior Bowl:
The Reese’s Senior Bowl is widely regarded as the preeminent college football all-star game and the first stage in the NFL Draft process.. It is also the only all-star game coached by complete NFL staffs. More than 900 NFL personnel, including key decision-makers from all 32 teams, and over 700 media members from around the country were credentialed for last year’s game week. In each of the past two years, the game has produced 93 total picks, which represents 37% of the entire draft, including 40 both years in the first three rounds. Practices for the 73th annual game this upcoming February will be aired on NFL Network and ESPN with game coverage exclusively on the NFL Network. For more information about the game and weekly events please visit http://www.seniorbowl.com or follow the Reese’s Senior Bowl on Twitter, Instagram, Facebook, and YouTube.