People Heart Planet launches its ethical shopping platform, a new aggregator site for sustainable and fair-trade goods.
Online PR News – 23-October-2021 – Minneapolis, Minnesota – People Heart Planet today announced the launch of its ethical shopping platform (http://www.peopleheartplanet.com), a new online aggregator that finally makes it easy for consumers to discover and shop for sustainable and fair-trade goods. What is an aggregator? Think Kayak; but instead of flights and hotels, you’ll find fair trade jeans and sustainable shoes on People Heart Planet. Like other aggregator sites, consumers see a vast amount of information and options all in one place, saving them the time and hassle of searching multiple sites. Yet unlike others, People Heart Planet only includes ethical companies on their platform, connecting consumers with brands that share their values.
People Heart Planet’s founders, Deven Nelson and Maithreyi Ramdas, say they are on a mission to build the largest and best ethical shopping site, giving people an alternative to mainstream shopping sites. They define “ethical” as companies that are fully committed in their mission and practices to promoting fair trade and sustainability. A brand must be at least fair trade or sustainable to be included, and may also be vegan and organic. They vet brands by reading through company websites and sustainability reports and researching third-party verifications like Good on You and the Ethical Consumer magazine. “If prioritizing people and the planet are the heart of a company’s mission, then we want them on our platform,” Nelson says. Easy-to-identify icons are used to communicate a brand’s values. Other features include shipping destination filters and a brands directory.
Nelson and Ramdas met while living as expats in Singapore and volunteering for a climate change NGO. According to Ramdas, “We were both asking ourselves if the way we make purchases really reflects our values and hopes for the future. For our children’s futures. We agreed that supporting companies that share our values is really important, and we knew we were not alone in this.” According to Futerra’s survey of over 1,000 consumers in the USA and UK, 88% of respondents said that they want brands to help them be more environmentally friendly and ethical in their daily lives. In another study by Neilsen, 73% of Millennial consumers say they are willing to pay more for sustainable goods.
People Heart Planet launched with over 5,000 products and 100 brands and has plans to ramp up quickly, adding hundreds more brands and thousands more products in late 2021 and early 2022. But Nelson and Ramdas are focused on more than growing a business. “People Heart Planet is more than a shopping platform. We are joining a growing movement for economic, environmental and racial justice,” says Ramdas. Nelson adds, “When consumers change their habits to buy from ethical companies, they are taking action to fight climate change, stop toxins from getting into our water and air, end extreme poverty, advance women rights, promote racial equality, improve health equity and protect animal welfare. We know one person’s actions aren’t enough to solve these giant problems, but collective action is the driving force of social change. We’re excited to be a part of that positive movement.”
For more information, visit http://www.peopleheartplanet.com.