At the end of August, the incendiary BLOGGER PARTY took place in St. Petersburg.
Online PR News – 06-September-2021 – Moscow – At the end of August, the incendiary BLOGGER PARTY took place in St. Petersburg. The party was held with the participation of MINI AVTODOM and brought together more than 150 popular bloggers and representatives of the digital community of St. Petersburg.
BLOGGER PARTY is the first special entertainment event in St. Petersburg, organized exclusively for bloggers who professionally review and highlight new products in Life Style. The uniqueness of the event in a clearly segmented audience that professionally approaches working with brands and products.
At the Blogger Party, the MINI AVTODOM team presented to the popular representatives of the media industry New MINI 3 Doors a bright new product of the brand MINI in a new interpretation. A wide variety of activities awaited the guests of the event: exclusive painting of shoes, make-up studio, a colorful photo zone and creative workshops. Vasily Melnikov, Director of Internal Corporate Communications, BMW Group Russia became a special guest of the project. Vasily held a small lecture for the audience and told how the MINI brand works with bloggers and develops this direction.
The new MINI 3 Doors is a legendary style icon and a rebellious rebel. It fit perfectly into the party atmosphere. The rich history of the model goes back over 60 years. The dynamic body silhouette and signature ellipsoidal headlights made a vivid impression on the audience. Optional door handles, fuel cap and other new design accents in elegant Piano Black give the MINI 3 doors even more individuality. Compact dimensions, small turning radius and short overhangs make the owner feel at home on narrow city streets and easily maneuver in heavy traffic. The TWIN Power Turbo 3- and 4-cylinder engines deliver snappy responsiveness and a confident start from a standstill.
«The new MINI 3 Doors is equipped with a range of innovative systems and offers a variety of practical solutions. Base includes connected 8.8-inch touchscreen smart infotainment and app support. The car can accommodate up to four people, and the luggage space is transformed from 211 liters to 731 liters. The cost of new items starts from 2,200,000 rubles», – commented Anastasia Tkach, Head of Sales Department MINI AVTODOM St. Petersburg.