Meet the Keynotes for Engage Again and Tyre Expo

Final Keynote Announced for Engage Again and Tyre Expo - Head of Performance for Fédération Internationale de l'Automobile to Speak

Online PR News – 18-August-2021 – Pittsburgh, PA – AIM and RAIN Alliance are pleased to announce the final keynote for the engage again and Tyre Expo virtual conference, which will be held online 8 – 9 September - Nicolas Aubourg, Head of Performance for Fédération Internationale de l'Automobile (FIA). https://

Nicolas Aubourg, Head of Performance, FIA will discuss how RFID in tyres aligns with FIA's strategy. FIA has implemented RFID in tyres for several applications such as the World Endurance and the World Rally Championships. This presentation will show what the role of FIA and racing is in a world demanding more sustainable solutions and how tire traceability requirements and more specifically RFID applications are delivering for that purpose.

Aubourg joins Thomas Burke, Chipotle and Mark Roberti, RFID Journal to complete the keynote lineup for this event. Among the growing list of session speakers are industry experts and leaders of international companies speaking on a range of AIDC technology topics involving healthcare, retail, IoT, smart manufacturing, tyres, and automation. https://

Thomas Burke, Senior Analyst FSQA Traceability, Chipotle Mexican Grill will explore how the food industry utilizes and benefits from AIDC standards, especially to accomplish current and future food safety use cases. He will also show how the future of contextualized identity of food and microbiological attributes will continue to drive interdisciplinary methods of preventative food safety action, where AIDC serves as the physical-digital infrastructure.

Mark Roberti, Founder and Editor, RFID Journal will discuss how the global pandemic has disrupted supply chains, and changed consumer shopping habits, perhaps permanently. He will explore the role of AIDC, RFID and IoT technologies in the wake of COVID-19 and share which technologies companies are embracing to improve visibility and improve omni-channel execution.

For more information, biography, or photos, contact AIM’s headquarters by email or call +1.724.742.4470.

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