Variety - the Children's Charity Boss Baby Gold Heart Campaign
07/02/2021

Universal Pictures, DreamWorks Animation and Variety — the Children’s Charity Partner to Raise Money for Kids with Special Needs

Online PR News – 02-July-2021 – Los Angeles, CA – Universal Pictures and DreamWorks Animation have collaborated with Variety - the Children’s Charity to create limited-edition gold heart pins featuring characters from DreamWorks Animation’s highly anticipated new film, The Boss Baby: Family Business, which arrives in theaters July 2, 2021. Proceeds from the pins benefit Variety programs that provide life-changing equipment, services and experiences to children who live with special needs or who are disadvantaged.

The collector’s item pin, which features Boss Baby Ted (voiced by Alec Baldwin in the film) and new boss baby Tina (voiced by Amy Sedaris), will be available for a minimum donation of $3.00 in movie theatres nationwide starting July 2, 2021. A full list of participating locations can be found on http://www.usvariety.org.

“Every person who supports Variety helps empower a child to fulfill their unique potential,” said Erica Lopez, executive director of Variety - the Children’s Charity of the United States. “Each Gold Heart pin sold means that Variety can provide things like custom-fitted adaptive tricycles, communication devices and activities such as camp for kids and teens with special needs.”

For Universal Pictures and DreamWorks Animation, the collaboration is an ideal opportunity to help children who are most in-need and the families who love them. “The Boss Baby: Family Business celebrates the child inside each of us and the families who love and support us throughout our lives,” said Eric Carr, senior vice president of in-theatre marketing for Universal Pictures. “Universal Pictures and DreamWorks Animation are proud to partner with Variety - the Children’s Charity in its vital, ongoing mission to make the lives of children with special needs, and their families, a little easier and a lot brighter.”

About Variety - the Children’s Charity

Variety – the Children’s Charity has a 93-year legacy of caring for children across the globe when family income, insurance, and the government cannot. Since its founding in 1928, Variety has grown to 41 chapters throughout the world and raised more than $1 billion to assist the treatment and care of children who have a disability or are disadvantaged. Through direct grants and programs, Variety provides the gifts of independence, self-esteem, mobility and communication; survival, recovery, well-being and health; and education, confidence and achievement for children who have a disability or are disadvantaged.

About The Boss Baby: Family Business

In the sequel to DreamWorks Animation’s Oscar®-nominated blockbuster comedy, the Templeton brothers—Tim (James Marsden) and his Boss Baby little bro Ted (Alec Baldwin)—have become adults and have drifted away from each other. Tim is now a married stay-at-home dad. Ted is a hedge fund CEO. But a new boss baby with a cutting-edge approach and a can-do attitude is about to bring them together again … and inspire a new family business.

Tim and his wife, Carol (Eva Longoria), the breadwinner of the family, live in the suburbs with their super-smart 7-year-old daughter Tabitha (Ariana Greenblatt) and adorable new infant Tina (Amy Sedaris). Tabitha, who’s at the top her class at the prestigious Acorn Center for Advanced Childhood, idolizes her Uncle Ted and wants to become like him, but Tim, still in touch with his overactive youthful imagination, worries that she’s working too hard and is missing out on a normal childhood.

When baby Tina reveals that she’s—ta-da!—a top secret agent for Baby Corp. on a mission to uncover the dark secrets behind Tabitha’s school and its mysterious founder, Dr. Erwin Armstrong (Jeff Goldblum), it will reunite the Templeton brothers in unexpected ways, lead them to re-evaluate the meaning of family and discover what truly matters.

Lisa Kudrow and Jimmy Kimmel reprise their roles as Ted and Tim’s parents, as does James McGrath as Tim’s befuddled alarm clock, Wizzie.

The Boss Baby: Family Business is directed by returning filmmaker Tom McGrath and is produced by Jeff Hermann, p.g.a. Based on the books by Marla Frazee, the film’s screenplay is by Michael McCullers from a story by McGrath and McCullers.