The Swarm Agency Acquires PracticeProfs, Establishes Managed Marketing Division for Clients

Swarm Agency and the leading managed-marketing firm, PracticeProfs, are now one team. Meet the new Swarm, with new clients and new capabilities.

Online PR News – 28-May-2021 – Atlanta, GA – After spending a year holed up in quarantine together and coordinating on many fronts, The Swarm Agency has acquired PracticeProfs, a marketing agency that serves a variety of small business clients.

In October of 2019, Swarm made a noteworthy investment in PracticeProfs. In the year that followed, PracticeProfs, as a joint venture with Swarm, doubled in size and added six team members. As of January of 2021, The Swarm Agency has acquired the remaining interest in PracticeProfs in order to form Swarm’s Managed Marketing Division. Swarm’s MM Division is now able to serve small businesses with the same level of quality and breadth of services Swarm offers.

“The last year of growth has been explosive,” said Tom Ellis, Swarm Agency CEO. “We’re excited to build on the success we’ve seen and merge two great cultures into one.” Alexa Ellis, Swarm’s Co-Founder and SVP of Marketing Implementation and Operations agrees: “We are excited to combine forces with PracticeProfs, as well as welcoming their clients to the Swarm family!”

The acquisition of PracticeProfs will allow The Swarm Agency to deliver managed marketing services to its SMB clients. Our managed marketing service allows us to truly be an outsourced marketing department for small businesses with little to no in-house marketing expertise.

President of PracticeProfs, Dave Slovin, has seen the value of this model, especially for small businesses looking to grow market share and generate leads while also managing risk. “This is the right move at the right time,” said Slovin. “Our roster of clients will greatly benefit from the added capabilities of a larger agency as we continue providing the same level of personalized, tailored service.”

With this key acquisition, The Swarm Agency has accelerated its upward trajectory, bolstering its team while greatly expanding the types of clients it can serve across the country.

About The Swarm Agency

Swarm is a full-service digital marketing agency that uses data, user experience, and creative to drive lead generation and e-commerce performance. Our no-ego approach to digital strategy pushes us and our clients to leverage data as our North Star in all recommendations and decisions. We are thoughtful with resources and transparent with our work to provide maximum value from every dollar our clients invest in digital efforts.

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