The contemporary studio LOOK LABS in collaboration with Montréal artist Sean Caruso launched the world’s first digital fragrance encoded into NFT artwork.
Online PR News – 28-March-2021 – Berlin, Germany – The contemporary studio LOOK LABS in collaboration with Montréal artist Sean Caruso launched the world’s first digital fragrance encoded into NFT artwork. Berlin’s studio captures the emerging trend of NFTs and how luxury products will appeal in the future to the new generation of consumers. The fragrance of physical Cyber Eau de Perfume was extracted using near-infrared spectroscopy and is represented in the art piece itself in the form of spectrum data. Each NFT comes with a physically redeemable collector’s edition of Cyber Eau de Parfum.
Link to the NFT: https://rarible.com/token/0xd07dc4262bcdbf85190c01c996b4c06a461d2430:359723:0x3060b8f752612a7a0f2a3b1bc88f93dc1cb41047
With a limited edition of 10 (ten), the NFTs are redeemable with a physical special edition of the fragrance which incorporates a printed-electronics label that blinks in red, as represented in the NFT artwork. First edition owners of the NFT will receive the collector’s edition of the fragrance signed by the creators and additional hi-resolution versions of the artwork. Each future NFT owner can redeem the physical version of the fragrance for an additional fee.
Sean Caruso’s (SCVisions) works have been presented internationally at established festivals with notable projects being his 360° remix of Beeple’s film “Transparent Machines” and “Cernunnos”, an abstract, immersive film exploring CERN’s Large Hadron Collider.
“For the NFT, I was inspired by the original packaging and bottle of the Cyber Eau de Parfum. I wanted a photorealistic render of the bottle with the illuminated label and the NIR data represented as a colorful spectrogram, contrast to the Gigeresque styled platter.”
About Cyber Eau de Parfum:
Cyber EDP (Eau de Parfum) is the first unisex fragrance with an illuminated label, embedded printed electronics, and a focus on sustainable materials.
The fragrance was inspired by sci-fi movies and a world in which technology, AI, and advanced scientific innovations are integrated parts of our daily lives. The scent starts with energizing headnotes and blends into a heart of incense, translating into zen wooden notes and amber. Developed in a collaboration with a master perfumer in Grasse, France, it’s produced in a limited edition by the same traditional boutique house founded in 1888.
When you press the power button on the label, it lights up in bright red light. The universal recycling and earth symbols represent a reminder that we should protect our planet and be more attentive to today's environmental challenges.
LOOK LABS founder, Jordan Katzarov wants to create “the ultimate luxury fragrance that combines traditional craftsmanship with the latest disruptive technology. Choosing the highest quality ingredients and materials was an imperative step in the process of designing and crafting a product that is unique and the first of its kind on the market.”
The physical version of the perfume is dropping exclusively online on April 11th in very limited quantities. An NFT token with special content will be issued for each item sold.
The expected retail price for the product is €240/$280/£220/ for 100ml / 3.4oz
To get into the drop list visit:
About LOOK LABS
LOOK LABS was founded in Berlin, Germany. The studio focuses on developing, high-quality, innovative products in the beauty and lifestyle industries, combining traditional craftsmanship with new disruptive technologies. LOOK LABS is the result that combines the founder, Jordan Katzarov’s love for art, technology, and sustainability.
About Sean Caruso
Sean Caruso (SCVisions) creates across the spectrum of digital arts. His works have been presented internationally at established festivals with notable projects being his 360° remix of Beeple’s film “Transparent Machines” and “Cernunnos”, an abstract, immersive film exploring CERN’s Large Hadron Collider.
“I was curious about the merging of the physical and digital worlds through blockchain and NFT artwork. LOOK LAB’s research into the authentication of physical goods using NIR technology not only has infinite real-world applications but gives artists the possibility to visualize and create unique digital art, mintable as an NFT and fused to its physical counterpart.”