Above Board Chamber to present webinars on branding and marketing in a digital world

Local experts will share winning strategies in two February webinars.

Online PR News – 02-February-2021 – Fort Myers, Florida – The Above Board Chamber of Florida continues its webinar series on Thursday, Feb. 11 and Thursday, Feb. 25 with two topics that are top-of-mind for many businesses: social media strategy and virtual presentations and branding. The chamber’s popular webinar series is designed to guide, inspire, and offer opportunities for local professionals to learn from local experts.

February's webinars are entitled “How to budget for all your social media and which ones are the most important for your business” and “Best Practices for virtual presentations & branding.”

At the Feb. 11 webinar, a panel of local marketing and business development experts will educate attendees about social media, including budgeting and determining which of the many available platforms will best help companies reach their 2021 goals.

While social media has many benefits, promoting your business on social media has pitfalls as well. To market successfully using social media takes time, effort, and knowledge. A successful social media campaign must be strategic, well thought out, consistent, and deliver the right message at the right time.

Panelists include:

Robert Wetzel, Director of Marketing and Communications at TLC Marketing and Creative Services;

Connie Ramos Williams, Chief Marketing Officer, Founder, President at CONRIC pr + marketing; and

Theresa Ayers, Certified Business Consultant at Florida Small Business Development at FGCU.

The Feb. 11 webinar is sponsored by Trish Leonard, Owner/President of TLC Marketing and Creative Services.

The Feb. 25 webinar will include a panel of branding experts that will give the attendees an understanding of the dynamics of presenting a virtual presentation that will showcase their brand.

Branding is important for a business because it increases the company’s value and makes acquiring new clients easier. A strong brand is reflected in everything from your customer service style, staff uniforms and business cards to your marketing materials and advertising.

Panelists include:

Patrick Blake Renda, Founder/Chief Strategy Officer/Managing Partner at Dragon Horse Agency;

Cotrenia Hood, Executive Business Coach at STEEL BLUE;

Nicki McTeague, Account Manager at Priority Marketing; and

Javier Fuller, Vice President of Web Development at CONRIC PR and Marketing

The Feb. 25 Zoom webinar is sponsored by Jennifer Pauly, Chief Executive Officer of Celadon Recovery.

Both February Zoom webinars will be emceed by Jeanne Sweeney, CEO and Founder of Above Board Chamber of Florida. Admission to each webinar is $10. Guests will be able to join the programs live or save them for viewing at a later date.

The first webinar will be Thursday, February 11, from 12:00 PM to 1:00 PM. To register, visit AboveBoardChamber.com or use this link: https://us02web.zoom.us/webinar/register/WN_MC8zn7Z3QquUzov-sPbM6A

The second webinar will be Thursday, February 25, from 12:00 PM to 1:00 PM. To register, visit AboveBoardChamber.com or use this link: https://us02web.zoom.us/webinar/register/WN_yprur6OzRuiCZt7ooSRdqw