Fitabase adds adaptive messaging capabilities as it marks support for 1,000 research studies
02/02/2021

San Diego-based company answers growing call for streamlined, two-way messaging with research study participants

Online PR News – 02-February-2021 – San Diego, California – Fitabase today announced that it has begun its rollout of new capabilities to support messaging to research participants via text messaging and smartwatches. The first iteration of Fitabase Engage has been activated for existing Fitabase users and is available for potential customers to trial, as well.

Fitabase Engage sits on top of its core data management platform and allows researchers to create and schedule study questions and messages, then trigger on-wrist or SMS messages influenced by data captured via Fitbit devices. This new functionality is an answer to customers’ requests for seamless tools to connect with participants in near real-time while generating rich participant generated quantitative datasets. Fitabase Engage’s end-to-end messaging and direct sensor integration avoids the issues with existing solutions that often require multiple devices, delayed dynamic content, and complicated logistics to tie participant input to data and actionable messaging.

“We know that the less friction there is for a participant when answering research surveys or questionnaires, the more likely they are to actually respond,” said Aaron Coleman, founder and CEO of Fitabase. “With traditional participant-facing tools, the process can be slow-going for participants and researchers alike, and we saw an opportunity to introduce an all-in-one solution that incorporates consumer wearables for both data collection and messaging. We’re excited to be able to answer the call that’s grown louder over the years and we know research teams are going to do great things with the platform that we’ve built.”

Fitabase has deployed Fitabase Engage with several current customers and is rolling out additional capabilities in Q1 and Q2 of 2021. The rollout is a turning point for the platform and coincides with news that it has supported more than 1,000 research projects since its founding.

Fitabase has since 2012 provided researchers at major universities, pharmaceutical companies and major patient care innovation groups the tools they need to capture data from wearable devices such as Fitbit, Garmin, and recently from Dexcom CGMs. As an early pioneer in the space, Fitabase became the defacto research platform able to bridge the needs of researchers by working to extract high resolution metrics from consumer devices. Leaders in the field, Fitabase’s extensive data tools and safety measures have enabled logistics for pilot projects, major global multi-site studies and everything in between.

“I’ve seen firsthand how much hard work and dedication it takes to get one study off the ground and completed,” Coleman said. “To play a role in the success of any study is humbling but to have essentially been an extension of 1,000 different teams is extraordinary. We are so proud of the work we’ve done to support researchers that are doing incredible things. We see them as part of our team and we hope that feeling is mutual.”

About Fitabase: Fitabase is a cloud-based comprehensive data management platform built to allow researchers to extract and aggregate data from consumer devices. Fitabase has been helping researchers access and make sense of data from wearables since 2012. The company has supported more than 1,000 studies and processed and delivered more than 4 billion minutes of data to researchers all over the world. Fitabase was first developed as a solution for capturing high resolution data from Fitbit devices and has since expanded support for Garmin wearables and Dexcom continuous glucose monitors. Fitabase empowers researchers in academia, clinical trials, and patient care innovation groups all around the world to collect and manage data from wearable sensors. Potential customers wishing to find out more about Fitabase or trial the platform can reach out to hello@fitabase.com.