The Pickle Juice Company Partner Steve Collette Announces Retirement

Industry Veteran Celebrates 31 Years in the Food Processing Business

Online PR News – 07-January-2021 – MESQUITE, TX – Pickle Juice – the original creators of the pickle beverage formulated to relieve muscle cramps and replenish electrolytes – announced today that Partner Steve Collette is retiring from the company after leading the brand’s international development since 2007. Having spent 31 years in the industry, Collette has continually served as an invaluable resource to the Pickle Juice Co., growing awareness, distribution, and value worldwide.

“My journey in the pickle industry has been quite a ride, and the two partners that succeed me are supremely qualified to carry this business forward,” said Collette. “This year, Pickle Juice outgrew the current facility we built just three years ago, a testament to our potential for expansion throughout the U.S. and in new countries. The future of this company is very bright.”

Collette entered the pickle industry in 1976, touting just a college degree and a passion for pickled vegetables. Twenty years later and equipped with more knowledge on fermented foods than he thought possible, Collette and his wife bought The Goldin Pickle Co., the leading manufacturer of institutional and food service packages of dill pickles. In this role, Collette oversaw all corporate operations before selling the company in 2007 and joining the Pickle Co.

With Pickle Juice, Collette led the design and construction of the brand’s manufacturing facility, a 66,000 sq. ft building that successfully doubled production capacity. Collette also had an active role in producing the Pickle Juice Sport beverage in retail packages, now in its ninth year.

“Steve has become an incredibly well-known professional in our industry, and for good reason,” said Filip Keuppens, VP of Global Sales and Marketing, Pickle Juice. “His knowledge on leading and advising successful food processing businesses is uncompromised, and his work here will certainly have a lasting effect on our business.”

In his retirement, Collette will continue to reside with his family in Dallas, TX. To learn more about Pickle Juice, visit or follow them on Instagram Twitter and Facebook.

About Pickle Juice
Pickle Juice is the only product on the market scientifically proven to stop muscle cramps, prevent dehydration and aid in recovery. Pickle Juice uses a proprietary grain and blend of vinegar that blocks that nerve signal being sent from brain to muscle, and a blend of vitamins and minerals for immediate muscle recovery. Whether you are missing something from your diet, exhausted from exercise, or dealing with poor circulation, Pickle Juice can provide a source of relief. For more information, visit