Design Firm Supports Distillers Who Made Sanitizer

Distillers and Brewers Could Receive a $12,000 Branding Package

Online PR News – 23-December-2020 – Fredericton, NB – Fredericton, New Brunswick: Square Thunder today announced a major giveaway to support the efforts of craft distilleries who pivoted their businesses during the pandemic. This milestone is a major move for Square Thunder on its mission to become the premier design agency serving the spirits industry.

“For months, we’ve searched for creative ways that we can make a difference and give back to the community during COVID,” says Aaron Cushing, Founder and Creative Director at Square Thunder. “So many distillers gave away hand sanitizer for free. We want to use our design and branding expertise to support those initiatives.”

This news comes in the wake of the efforts of many distillers and brewers across Canada to produce hand sanitizer during the COVID-19 pandemic. Many went so far as to give away their sanitizer, often halting or reducing the manufacturing of their usual (and profitable) products. Square Thunder believes in the importance of effective and strategic branding and design for these new products and wants to help.

Interested distillers and brewers can submit their application at

“An overwhelming number of distillers across the country immediately responded to the need for sanitizer. They gave so much effort and materials to support their communities,” says Cushing. “When a company has a completely new product it should receive the same care and craft in its brand strategy and design as the company’s usual product line.”

To learn more about Square Thunder’s $12k Branding Giveaway, visit

About Square Thunder: Square Thunder works with boutique distillers and craft brewers to make sure their brand strategy and design are focused and well crafted. We do this through creative strategy and expert graphic design. The end result is that our clients' brands stand out on the top shelf because we help create better exposure, driving more sales sooner.