The Big Chain Collection: Lightweight Jewellery Brand, Melorra Launches Chunky Chain Jewellery
12/22/2020

The fastest-growing lightweight precious jewellery brand, Melorra, has unveiled a new accessory range in yellow gold inspired by the big chain fashion trend.

Online PR News – 22-December-2020 – Bangalore, Karnataka – The fastest-growing lightweight precious jewellery brand, Melorra, has recently unveiled a new accessory range in yellow gold that is inspired by the big and linked chain fashion trend of Autumn/Winter 2020. The Big Chain Collection by Melorra incorporates a myriad of heavy chained designs that are popular among fashion labels in dresses, shoes, purses, and belts. The brand ideally captures the big chain aura, which was just thought to be additional accessories but not anymore.

The Big Chain Collection draws a chunk of inspiration from the international and national-based fashion houses that have brought back the big chains in their shows. While Bottega Venetta brilliantly added these heavy chain pieces as neckline add-ons to create a bold style statement, Chanel displayed the flair in chained dress styles. Many more fashion labels re-created the big chain style in their way and proved that the trend is far from over and high-used.
Melorra picked up its Autumn/Winter 2020 jewellery line to reflect the current fashion statement of the world and came up with the Big Chain Collection that includes yellow gold jewellery designs pieces with loops, clasps, and links. The entire range is party style accessories with hardware appearance to give it a trendy and up-to-date look. The designers who worked on the Big Chain Collection recall how their efforts began when they saw that chains were the calling for Autumn/Winter 2020 encompassing not only the dresses but also accessories. Their brilliant mind came up with the idea to craft a yellow gold chain-inspired jewellery range to commemorate the trend.

More About the Big Chain Collection

The Big Chain Collection consists of 75 yellow gold jewellery designs with loops, clasps, and links to flaunt a link-in statement and party look. All the designs are available in the high- polish finish.

The collection range consists of yellow gold earrings, gold necklaces, gold ring designs, bangles in yellow gold, bracelets, and gold pendants.

Jewellery items in the Big Chain Collection range between INR 33,000 and 1,76,000.

All the accessories under the Big Chain Collection are available in 18K and 22K yellow gold.

Explore the yellow gold necklaces from the Big Chain Collection online on Melorra: https://www.melorra.com/jewellery/gold-necklaces/

About Melorra

The Bangalore-based lightweight online jewellery brand, Melorra offers minimal and trendy jewellery designs in gold, diamond, and gemstones. The brand currently has more than 10,000 jewellery designs on its website. It is popular for its contemporary take on global fashion trends and designing brilliant jewellery items that cater to the accessory needs of modern women.

Melorra's products are available in over 26,000 pin codes with the cash on delivery option. The gold jewellery comes with BIS Hallmark, and the diamond and gemstone items are SGL and IGI certified at a 30-day return/exchange offer and lifetime exchange option with Melorra.