New Season of the Behavioral Economics in Marketing Podcast Focusing on Leadership

Join host Sandra Thomas-Comenole on the 2nd season of The Behavioral Economics in Marketing Podcast as she explores topics in leadership.

Online PR News – 08-December-2020 – Denver – Join host Sandra Thomas-Comenole on the 2nd season of The Behavioral Economics in Marketing Podcast as she explores topics in leadership including acquisition theory, human capital theory and IKEA effect.

Season 2 of the Behavioral Economics in Marketing podcast will begin by laying the framework and reviewing top leadership theories and commonly effective leadership styles. Followed by an episode exploring the concept of human capital. And then the topics will go deeper with motivating teams through acquisition theory, elevating team engagement with IKEA effect and managing cognitive dissonance.

It's sure to be an insightful season of diving into behavioral economics concepts and applying them to leadership and management to become better marketers.

About The Behavioral Economics in Marketing Podcast
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape the marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications. Previous episodes include: Introduction to Behavioral Economics, Framing Effect in Targeted Messaging, Anchoring Effect in Negotiations, Leveraging Hyperbolic Discounting in Luxury Goods and Services, Mitigating Customers’? Choice Overload to Increase Conversion Rate, Build Customer Engagement with IKEA Effect, Avoiding the Affect Heuristic in Market Research and Endowment Effect on Your Marketing Mix.

Download the trailer for season 2 (Also available on Apple Podcasts, Amazon, Google and Spotify):


About Sandra Thomas-Comenole
Sandra Thomas-Comenole is a marketing professional with over 15 years of outstanding marketing experience and accomplishments, more than 8 years of senior management experience and a rigorously quantitative education in economics from Rensselaer Polytechnic Institute. As a creative, driven, and visionary leader known for breakthrough results, she possesses a range of knowledge and qualifications that has allowed her to be an integral part of the success and growth of several companies spanning a wide range of industries.

Her expertise lies in successfully conceptualizing and implementing innovative marketing initiatives—including both digital and traditional media channels—to drive market impact and expansion. She possesses a deep understanding of product development, market research, international relations, strategic relationships, negotiations and social media management.

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