PA-based “in-store” analytics firm, VideoMining (VM), unveiled its VM Nugget program – with a goal to share unique in-store shopper perspective.
Online PR News – 20-November-2020 – State College, PA – Pennsylvania-based “in-store” analytics firm, VideoMining Corporation (VM), unveiled its VM Nugget program – with a goal to share unique in-store shopper perspective with the CPG Retail community. These Nuggets will be derived from VM’s Shopper Insights Tracker program, which tracks over 100 million store trips monthly and provides actionable data and insights on shopping and purchase behavior.
“The COVID-19 pandemic has shown us all how shopping patterns can change drastically in no time at all. The new VM Nugget program is our commitment to the CPG Retail community to help them stay ahead of the curve.” Says VideoMining CEO and Founder Rajeev Sharma.
Sales and Survey data paint a partial picture of the Path-to-Purchase journey. In-store behavior data fills an important gap, as demonstrated in the latest version of the VM Nugget: Shifts in gender ratios for grocery and its performance implications. For example, women are 2x times more likely to make Beer purchases from a secondary display, favoring 6-packs over larger packs. Men buy more from displays with two brands, while women favor displays with single brands.
VideoMining will continue to bring about similar in-store shopper perspective for its astute audience. Here are similar insights previously shared on VM Nugget portal:
- 225% growth in display sales relative to that in aisle, during Covid-19!
- How has COVID-19 led to faster buying decisions but poor closure rates?
- 43% increase in C-Store trips containing grocery items during pandemic
Audience can also subscribe to the program and have the VM Nugget delivered right in their InBox. VideoMining will continue to share Free in-store data/insight as a token of its commitment to the CPG Retail community.
VideoMining (VM) provides in-store shopper behavior data and insights to CPG manufacturers and retailers, creating visibility into the complete “in-store” Path-to-Purchase and helping drive ROI from investments in shopper marketing, category management and store/brand innovation. VideoMining’s client base includes a majority of the top 50 CPG retailers and manufacturers.
VideoMining owns and operates industry’s largest ‘in-store’ panel in partnership with leading Grocery and C-store retailers, tracking 100+ Million trips per month. VM panels are powered by a suite of advanced sensing and artificial intelligence technologies to measure real world, in-context shopper behavior. VM integrates this shopper behavior data with transactions, planograms, loyalty and promotions data providing a 360 degree view of the complete purchasing process.