Brian Castle elevated to VP as industry vet leads marketing and strategy for global healthcare consulting firm
Online PR News – 03-November-2020 – Washington, NC –
Thought Leader Select, a Research Triangle, NC-based research and consulting firm, has promoted Brian Castle to Vice President of Marketing and Strategy.
Celebrating its 15th anniversary in 2021, Thought Leader Select delivers a variety of bespoke research and strategic consulting services to life sciences companies worldwide, including manufacturers of pharmaceuticals, biotechnology, medical devices, and diagnostics. Through its Clear Point Health division, the company offers a slate or proprietary research methods for gathering key customer and patient insights.
Castle joined Thought Leader Select in 2010 to oversee the company’s marketing and business development support efforts. Over time, he has worked with the company’s executive leadership team to oversee corporate strategy, in addition to managing some of the company’s largest accounts and strategic partnerships.
In 2020, Castle has collaborated with company leadership to launch CPH Digital, an initiative to help life sciences commercial and medical affairs teams forge relationships with digital opinion leaders within their therapeutic areas. Castle leads the TLS Consulting Group’s digital research and insights team, along with company co-founder and Chief Operating Officer, Kristen Smithwick.
“What I enjoy most about working at TLS is that we never run out of ways to stay relevant with clients and help them solve real challenges they face when engaging with the medical community,” Castle stated. “Our team sets the standard for excellence in developing proprietary approaches to KOL identification and profiling, understanding digital opinion leaders, and even engaging with complex stakeholder groups at the institutional level. I’m proud to serve with a group of people who are so bright and resilient.”
“Although he’s been with us for nearly 11 years, we feel Brian’s impact on the company now more than ever,” said Kristen Smithwick, co-founder and Chief Operating Officer. “We feel Brian’s creative imprint on our marketing, corporate strategy, relationship management, and most of all in the development of strategic services like digital insights and patient engagement. He is a culture-carrier who makes all of us better at pushing this company forward year after year.”
About Thought Leader Select
Launched in 2006 by former biopharmaceutical industry executives and healthcare consultants, Thought Leader Select is the industry leader in services designed to optimize relationships between life sciences companies and thought leaders in the medical community. Our work spans a range of proprietary research methodologies covering both individual and institutional stakeholders, for companies looking to make strategic decisions based on actionable, data-driven insights.