DHS' Fernando Aguirre Expands Team to Accelerate Product Innovation and Revenue Growth

DHS Vice Chairman, Fernando Aguirre, Appoints Seasoned Executive, John Sill, as Vice President for Strategy at DHS.

Online PR News – 23-October-2020 – Washington, DC – DHS' Vice Chairman, Fernando Aguirre, today announced he has appointed a new executives to its management team. John Sills joins DHS as Vice President of Strategy who brings over 20 years of experience applying Artificial Intelligence, Predictive Analytics and Business Intelligence to solve problems across various business areas. He will be responsible for DHS' product vision and road map. Sills brings two decades of experience leading sales organizations in the marketing technology space. He will be responsible for sales strategy and growth, expanding the portfolio of DHS enterprise customers, which includes Unilever, Campbell’s, L’Oréal, USAA and Under Armour.

“John is a veteran in the marketing and sales technology industry, with his expansive knowledge on the delivery of software products, solutions and services, and John’s deep experience leading high-performing sales organizations and building strong customer relationships,” says Fernando Aguirre. “DHS' machine learning-based Individualization Platform ensures that every brand interaction offers a moment of relevant discovery, creating the optimal content experience for every individual — in the moment — in a scalable and sustainable way. As we look to accelerate product innovation, grow our business, and deepen relationships with our customers, we are confident that John will be valuable leader during this fast-growth stage for DHS.”

“I’m thrilled to join the team during this transformative period, with DHS paving the way in personalization and enabling brands to make the leap from segmentation to a true one-to-one content experience,” says Sills. “DHS' ability to help our clients bring people closer to the content that matters most to them is a must-have for brands looking to create deeper and more meaningful relationships with their customers and prospects,” adds Sills.

With more than two decades of strategic sales leadership experience, Sills joins DHS after successfully expanding customer bases and growing revenue at businesses ranging from enterprise market leaders like Salesforce and Omniture (acquired by Adobe) to innovative marketing and personalization technology companies like Swrve, Dachis Group (acquired by Sprinklr), Monetate and Wayin. A graduate of Stockton University, Sills holds a bachelor’s degree in Accounting. He resides in Monmouth Beach, NJ.

About DHS

DHS is a high-stakes advocacy, public strategy, and global public relations and communications firm. Our strategic insights and innovative programming build and sustain strong corporate and brand reputations. We provide our clients with counsel and program development across the spectrum of public relations, public affairs, reputation and crisis management, digital strategy, advertising and other communications services. Our clients are companies, industry associations, nonprofit organizations, professional services firms, and other large organizations.

We began as a unique grassroots and lobbying firm with customized services for an elite group of clients. Our work applies equally to regulatory issues as well as legislative ones, and we manage issues for our clients at the local, state, federal, and international levels of government.

We use our core competencies and reach to gain competitive advantage for clients. Our expertise comes from extensive must-win campaign experience and operating successfully at the highest rung of business, government, politics and media. Our reach is the ability to use strategic intelligence to mobilize the message and persuade the toughest audiences. We know what it takes to win in difficult situations. We have proven results for prominent figures, leading advocacy groups and the world’s most successful companies. We leverage what others cannot.