The evolution of photo books - Printbox launches Smart Creation
10/09/2020

The vast majority of photo books are never finished. Recently, the Printbox company found a solution to this problem.

Online PR News – 09-October-2020 – Kraków – Printbox, a provider of Enterprise Photo Products Software, announces the launch of Smart Creation, a feature added to the Printbox suite.

Smart Creation significantly reduces the time needed for photo book creation. It takes away two major boundaries customers face before they buy a photo book: photo selection and photo book creation.

Like other similar solutions on the market, Smart Creation is the answer to changes in people's behavior. In the age of global lack of time and information overload, people tend to look for solutions that will save their time and ease the decision-making process. That’s why corporations like Amazon and Netflix are investing in AI-based recommendation system. In the case of Amazon 35% of their total sales is already driven by those recommendations.

On the personalized photo product market a customized buying path and an intuitive editor are the response to these needs, but as vast part of photo book creation takes place outside the store they are simply not enough. Thanks to mobile phones, people take enormous number of pictures each year. Choosing only the best ones for a photo book can be an extremely time-consuming process, and for many users – a reason not to create the book at all. Because of that smart technologies are conquering the photo book market. But here the situation is much more complicated than in the case of media streaming services or online marketplaces.

"The photo-product market is based strongly on individual preferences. Something that is a natural choice for one person, won’t be the same for another person. Especially if you have 1000 photos to choose from. That is why our market is more challenging. - says Kasper Rybak, Smart Creation Project Owner – We have built our smart solution based on three assumptions. The first one is a timeline, we want to create a photo book that will tell the customer’s story. The second one is a complex photo ranking system, the third one is the very process of creation that takes into account not only photos but also design elements from customer templates. The final effect we wanted to achieve was to create a photo book as good as the user would have created themselves. But in a much shorter time".

Unlike other similar solutions, Printbox Smart Creation uses themes elements (such as backgrounds or cliparts) offered by a photo product store. This is a crucial factor because themes are an important differentiator on the photo products market and until now introducing smart solutions usually meant resigning from them. The second important distinguishing feature is after-creation editing. Even the most sophisticated algorithms won’t meet the expectations of all users. Since Smart Creation is an integral part of the Printbox Advanced Editor, the user still has a full range of editing possibilities, the same as in the standard process. This opens up additional options - even more traditional users can take advantage of Smart Creation and treat the smart photo book as a base for further personalization.

“We have been operating on the photo products software market since 2012. During all these years we have gathered experience from working with the top-performing stores in all sorts of markets. - says Michal Czaicki, CEO of Printbox - Diving into smart technologies seemed like a natural step for us, but like with everything in our system, we wanted to build a solution that will not only help our customers boost their conversion rates, but also remain flexible and efficient. We wanted to create a solution that will be at the same time sophisticated and accessible to implement in existing stores.”

Smart Creation is a new element in an impressive range of Printbox products. The company provides a selection of user-friendly editors, mobile applications, comprehensive product and store administration panel, built-in e-commerce solutions, and professional services. The company's customer list includes well-known photo products brands.

More information about Printbox Enterprise Solution and access to free demo can be found on getprintbox.com