Bright North was awarded the Integrated Data Planning Team Award in recognition of their work with BSkyB on an innovative campaign evaluation methodology.
Online PR News – 07-July-2014 – London – “Bright North” (or “Bright North Limited”) was awarded the Integrated Data Planning Team Award in recognition of their work with BSkyB on an innovative campaign evaluation methodology.
The award recognises the achievement in combining business understanding provided by a client with the breadth of knowledge, techniques and data skill possessed by an agency to deliver a unique solution.
The Bright North board are delighted to have been recognised for their hugely successful project with BSkyB and look forward to exhibiting more award-winning work with their clients.
Further Information on the IQ Talent awards
Experts from Sky and Bright North delivered an end-to-end insight program that connected consumer opinion to marketing decision-makers with maximum speed. This collaboration leveraged Bright North’s expertise in data science, experience design and data-centric development with the Sky team’s intimate business knowledge and sets the benchmark for agency/client collaboration.
The judges were impressed by a strong example of business-critical integration.
ABOUT BRIGHT NORTH
Bright North helps organisations take advantage of the massive opportunities that data offers.
Whether it's campaigns that need measuring, data ready digital applications that need building, or business performance that has to be measured and reported, Bright North's unique blend of design, data science and software development delivers dramatic increases in business performance. Not just on conventional analysis projects, but across the whole spectrum of your business.
The company’s website can be found at www.brightnorth.co.uk
For further information please contact:
Founder & Chief Commercial Officer
T: +44 7970 402799