New Release of Loyax Loyalty Platform with Powerful Customer Insights

Sirma Solutions announced a new release of Loyax, a white label loyalty platform designed to build and maintain customer loyalty.

Online PR News – 02-July-2014 – Richmond,UK – Besides from customer loyalty programs, Loyax provides businesses with powerful reporting and analytics, enabling companies to understand their customers and offer personalized rewards based on customer buying behavior.

„Loyax’s new release will provide retailers with meaningful data analytics. Customer data management significantly improves the performance of loyalty programs and and increases customer engagement with the brand. Loyax loyalty software gathers real time customer data, which enables businesses to boost their loyalty campaigns and provide personalized incentives matching customer profiles”, said Tsvetan Alexiev, CEO of Sirma Solutions.

Loyax analytical and reporting features include back-office reporting, customer behavior analytics and data enhancement. The loyalty software provides information about customer spending habits, including number of visits and spend, average time between visits/purchases, preffered products and services, a comparison between points earned vs. points redeemed points, and many others.

Further analysis based on customer demographic profiles, as well as detailed comparison reports are available as well. All the reports are presented in both tabular and graphic view with options to be exported in external file formats.
Loyax is a white label loyalty platform, which can be completely customized to fit the needs of differen businesses, including shopping centers and malls, large retails chains, hotels, airlines, financial institutions and many others.

Sirma Solutions is a global leader providing information technologies, It consulting services and system integration. Its portfolio includes multiple large-scale project for clients from diverse busoness sectors, including telecommunications, banking and financial instituions, marketing agencies, and others . Sirma Solutions’ partners include Oracle, Microsoft, IBM, Hewlet Packard and others.

For more information about Loyax Loyalty Platform, please visit