A new, free to use, marketing, advertising and promotion platform has arrived for local small business owners advertising to their local customers in the UK.
Online PR News – 25-June-2014 – Nottingham – Local small businesses want to find local customers. A new, free to use, marketing and promotion platform has arrived that addresses this need by giving consumers and local business owners a “Local Online High Street”. Small businesses who serve local customers don’t have to be blanket marketing or advertising all over the Internet; they need targeted marketing and advertising to reach the customers that matter.
Zavive, the providers of the platform, offer business owners the chance to be part of a small consortium of up to 60 local businesses – a powerful, effective and supportive place to be. Also the website has inbuilt features that make sure their marketing and advertising gets as much exposure as any other business in their local area.
There’s always someone in your local area looking for your products and your services. In fact, three quarters of all shoppers/buyers prefer to purchase goods and services locally, if they can find them. And anyone who’s looking for local services these day will of course search online. With so many businesses vying for your prospects’ attention though, how can your business advertising not only stand out, but help you connect with and draw in local people?
The new marketing and advertising platform ‘Zavive LIVE’ is in essence, a local high street online. The website, with individual sections dedicated to specific, very local areas around the UK, gives you an effective space online to help improve your odds at being noticed locally, while building your brand.
One of the three founders, Gary Moseley said, “We know from personal experience what it’s like to try and get your message out locally and how expensive local advertising can become using traditional methods. We also see, as no doubt you’ve seen for yourself, that most business directory type websites (which our advertising and promotion service is not one of) are either bland copies of outdated paper directories, or too costly, or both. Also, if your business is on those sites, you just get buried amongst long lists of competing businesses!
“The modern consumer demands more. He or she wants to be entertained, and wants to connect with business owners. Our unique advertising and promotion tool is kept consistently fresh and attractive for consumers, combining our light entertainment magazine (Zavive Magazine) with regularly updated ‘Promotion Slots’ from local services and advertisers.
“Your own Promotion and Marketing Slot, and its connected Web Page/Section, enjoys minimal competition thanks to there being just three, broadly themed categories, and limited Slots available in your local area. The limited spaces also mean you’re part of a select club, in a way, where each member effectively supports all of the other members’ businesses just by taking part.
“As well as that, your business is never displayed in the same place twice on the page, giving you more exposure and more chances to be discovered by people browsing related but non-competing businesses. This is also one of several things – such as local resources, our own featured (non-competing) products and the Magazine - that keeps the site fresh and interesting for people every time they return.”
Using the platform is like having an extension to your website to draw people into your business. Your customisable Slot and Page give you the ability to quickly and easily update your info 24/7 with, for example, announcements to your customers about your latest special offers… Provide any details at all about your business or specific products and services; have an SEO friendly link to your website; show photos and display a street map of where you’re based.
If you choose to upgrade to a paid membership - which is always optional and up to you – you are able to add video marketing to the mix by broadcasting a video directly on your Slot and connected web page, which is hosted by YouTube for more potential traffic to your video and advertising messages. Upload a new video as often as you like. At just £9.95 per month, this is a worthwhile small investment for any business.
The trend of video marketing and advertising by small businesses, is growing fast, and has a multitude of benefits, including the fact that it’s so much easier to watch video on a mobile phone than trying to read text.
The platform is just getting started at the time of writing, so now’s the time to get your business listed while there are Promotion Slots available. The Zavive team say there are many extra and exciting things on the way as the service develops, for both local business owners and local people, including the Free Mobile App which will make it an even more powerful local marketing and advertising tool.
You can see an example local area at zavive-live.com/example-area or if you’d like to learn more and add your business in your own local area, go to zavive-live.com/info