ESET Honoured for 'Best Channel Initiative' at VAR Arabia ICT Awards 2014

Security vendor is recognised for its well structured channel partner program and initiatives that drive channel productivity and revenues

Online PR News – 24-June-2014 – Dubai – ESET®, the global leader in proactive digital protection, has received the award for having the 'Best Channel Initiative' at the VAR Arabia ICT Awards 2014. The company was recognized for supporting and incentivising its channel through its well structured channel partner program and regularly conducted promotions and rewards.

“We are extremely proud to receive this honour. ESET is unfailing in its commitment to its partners and every campaign, promotion and program that we run is strategically devised to not only drive sales, but also strengthen our relationship with the channel. We have already had a great deal of success with these initiatives in the first half of 2014 and have a number of exciting plans in store for the rest of the year as well,” said Elham Alizadeh, Channel Marketing Manager.

Early this year, ESET Middle East unveiled its partner program which was tailored for the region with the aim to empower the company's reseller and system integrator partners to help them secure greater market shares in both, the business and home user segments. The program enabled partners to enjoy benefits that include free sales and technical trainings, discounts, demo license keys as well as pre-sales and post-sales support.

The judging panel also commended ESET for its campaigns such as 'Hit the Goal and Get the Gold' and 'Reseller Rebate' for its reseller and retail partners respectively. For these offers, during a month and a half long period, the company's resellers were given the chance to earn gold rewards for achieving sales goals while its retail partners were awarded cash-backs. Based on the success of the original campaign, the company conducted its Gold promotion for a second time.

Currently, ESET is running an innovative POC program which rewards partners who manage to secure POCs for the company. “This program recognised the efforts that partners make during the critical pre-sales and sales periods. We feel that winning a POC is a milestone in a successful bid and want partners to know that their work during this phase is being recognized and appreciated by us,” said Elham.

The VAR Arabia ICT Awards were held on the 2 June, 2014 and were attended by professionals from the region's IT community.

About ESET
ESET®, the pioneer of proactive protection and the maker of the award-winning ESET NOD32® technology, is a global provider of security solutions for businesses and consumers. For over 26 years, the Company continues to lead the industry in proactive threat detection. By obtaining the 80th VB100 award in June 2013, ESET NOD32 technology holds the record number of Virus Bulletin "VB100” Awards, and has never missed a single “In-the-Wild” worm or virus since the inception of testing in 1998. In addition, ESET NOD32 technology holds the longest consecutive string of the VB100 awards of any AV vendor. ESET has also received a number of accolades from AV-Comparatives, AV-TEST and other testing organizations and reviews. ESET NOD32® Antivirus, ESET Smart Security®, ESET Cyber Security® (solution for Mac), ESET® Mobile Security and IT Security for Business are trusted by millions of global users and are among the most recommended security solutions in the world.

The Company has global headquarters in Bratislava (Slovakia), with regional distribution centers in San Diego (U.S.), Buenos Aires (Argentina), and Singapore. ESET has malware research centers in Bratislava, San Diego, Buenos Aires, Singapore, Prague, Košice (Slovakia), Krakow (Poland), Montreal (Canada), Moscow (Russia). ESET Middle East has its regional office in Dubai Internet City and manages an extensive partner network in 11 countries: United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Yemen, Lebanon, Jordan Egypt and Libya. More information is available via

Media Contact:
Colin Saldanha
Tel: +97150 6400762