Publishes Free eBook on ELSS (Equity Linked Savings Scheme)

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Online PR News – 21-June-2014 – Bangalore/Karnataka –, India's no.1 financial education company has published a free eBook on ELSS (Equity Linked Savings Scheme) titled "ELSS Planner". The eBook is a guide explaining the basics and concepts of ELSS, as well as why and how to invest in it.

ELSS has features of mutual funds with an added income tax benefit. With signs of the revival of the Indian economy, this eBook can be a self-help guide to anyone who wants to invest in the stock market but not experienced or knowledgeable enough to do so.'s vision is to create a financially literate India and this free eBook is another step in that direction. A couple of months back had launched a comprehensive eBook on understanding income tax.

Founder & CEO C.S Sudheer says, "Our business model is into providing financial education to anyone who needs it. It is our commitment and endeavor to simplify financial concepts and products so that any common man can understand them. This eBook is another such effort from us."

"This eBook is our second offering for the common man. We would be launching more eBooks in the future," adds C.S Sudheer.

The eBook is available for free download from the downloads section ( of the website.

About is a 5-year-old startup and is backed by Vertexperts Consulting (Bangalore) and Hyderabad Angels (Hyderabad) and has accomplished investors like Mr. Ravindra Krishnappa (founder of Erasmic Venture Fund) and Mr. Pradeep Mittal (former head of Magna Infotech's India operations) on its board of directors, Mr. Shekhar Kirani (partner at Accel Partners) and Mr. Ramanand Baliga (Ex IBM India Director) on its advisory panel.

Started in 2008 by Mr. C.S Sudheer, the vision of is to create a financially literate India by providing free advice consultation to anyone looking for an expert opinion on matters related to finance. In the process, also provides this unique service of educating the consumers on how not to get cheated by unscrupulous agents while buying financial products. also provides quality leads to its registered associates generated from the consumers who contact for financial education and also express interest in checking out financial products that might satisfy their requirements.

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