Dr Lal PathLabs launches a digital campaign to improve Public Health
06/21/2014

India's largest and most reputed chain of pathology services launches campaign aimed at helping users diagnose health online & pledge to improve their health.

Online PR News – 21-June-2014 – New Delhi – India's largest and most reputed chain of pathology services has taken to the digital space in an effort to spread awareness around good health and to get India's netizens to commit to it.

The nationwide diagnostic chain's 'I Pledge for Good Health' campaign involves an online test to calculate 'BODY MASS INDEX' and taking a pledge for one's health. Everyday lucky winners are rewarded.

The idea for the campaign triggered from the insights that Dr Lal PathLabs team had collated through their interactions with customers. What had come out was a rampant carelessness regarding one's health. In an attempt at correcting this, Dr Lal PathLabs launched an awareness campaign that addressed the unhealthy practices and sought to encourage people to consciously think about good health. The geographic spread of the campaign extended to top metros including Delhi/NCR, Mumbai, Kolkata & Bengaluru.

To participate, all one is required to do is to enter their weight & height in the information box and irrespective of the results, take a public pledge to improve one's health. All participants of the day are entered in a lucky draw, and winners walk away with Free Diagnostic Tests at Dr Lal PathLabs.

Through promotions on radio, social media and the digital medium, the campaign has already achieved very positive results both in terms of participation &word of mouth.

To participate, visit the Campaign Website at http://www.lalpathlabs.com/take-a-pledge-for-good-health/home-page.aspx