Trial Integration of Youneeq's Content Targeting Engine by AIM Media Texas LLC
Online PR News – 06-June-2014 – Victoria BC – AIM Texas Media LLC, a multi-platform media company, and Digital Cavalier Technologies Inc., have announced a trial integration of Digital Cavalier’s “Youneeq” technology with AIM Media Texas LLC.
Youneeq is a patent pending personalized content recommendation technology for publishers, advertisers and e-commerce businesses. While making predictive content suggestions to a website user’s individual content consumption behaviours, Youneeq drives audience engagement, session time, page views and improves bounce rates for websites. Youneeq is CMS and device agnostic, working across networks, technologies and devices. Websites integrating Youneeq’s groundbreaking technology see increased ad performance, conversions and ROI on content.
“AIM Media Texas is excited to be working with Youneeq,” said Patrick Canty, Vice President and Publisher of the Odessa American, the AIM daily newspaper in Odessa, TX partnering with Youneeq for the project. “We look forward to the benefits our digital businesses will see from the increased audience engagement and automated content delivery promised by Youneeq.”
Under the trial, Youneeq’s technology will be imbedded in the Odessa American’s website, www.oaoa.com, as well as www.cbs7kosa.com, the website of the local CBS affiliate. Upon successful completion of a 90-day trial phase, AIM hopes to roll out Youneeq to the remainder of its media properties in the Texas Rio Grande Valley.
“Youneeq’s behavioural analysis delivers precise content to users and is perfect for AIM Texas’ media properties,” said Mark Walker, President of Youneeq. “We anticipate significant improvements in audience engagement for AIM Texas’ digital properties as a result.”
About AIM Texas Media, LLC
AIM Media Texas, LLC, was formed in 2012 by Chairman & CEO Jeremy L. Halbreich and President & COO William R. “Rick” Starks and is based in McAllen, TX. Its publications and affiliated web-sites include daily newspapers in McAllen (The Monitor and www.themonitor.com); Harlingen (Valley Morning Star and www.valleymorningstar.com); Brownsville (The Brownsville Herald and www.brownsvilleherald.com, El Nuevo Heraldo and www.elnuevoheraldo.com); and Odessa (Odessa American and www.oaoa.com); one 2X-weekly in Weslaco (Mid-Valley Town Crier and www.midvalleytowncrier.com); one weekly serving South Padre Island and Port Isabel (Coastal Current and www.coastalcurrent.com); and one Spanish-language weekly serving the entire Texas Rio Grande Valley (El Extra and www.elextratx.com).
The Company focuses on local content across all forms of media including print, digital and video. And it recognizes the value and benefits that local news, information and advertising services bring to local communities and regional markets.
Youneeq is an Organic Personalization Engine — next generation in Adaptive Behavioural Targeting for enterprise level websites. Youneeq addresses the ABC's of web site ownership: Ad rates, Bounce rates and Conversion rates - by providing a unique, personalized content experience for every unique visitor. Using a proprietary genetic algorithm, Youneeq begins to build a profile of each visitor within only a few clicks. This profile then evolves with the user, allowing site owners the ability to deliver highly targeted, relevant content - including advertising messaging - in real time.
About Digital Cavalier Technologies Inc.
Digital Cavalier is a full service information technology firm based out of Victoria BC, dedicated to developing cutting edge sales, marketing technologies and solutions.
Contact: Murray Galbraith, CEO, Digital Cavalier Technologies Inc.
Patrick Canty, Vice President and Publisher, AIM Texas Media LLC