Google's Payday Loan Algorithm 2.0 Goes After Spammy Queries, Cripples Businesses Warns Recovery SEO

Recovery SEO Warns Businesses of Google’s Newly Waged War on Easy-Money Keywords

Online PR News – 06-June-2014 – Blackburn, United Kingdom – One of the UK’s leading authorities on new-generation SEO services is reaching out to online business owners and webmasters with a warning: Google’s war on spam is taking no prisoners. Having now implemented two of the biggest algorithm changes in the search engine’s history, Google has made it clear that anyone interested in making easy-money with no-brainer keywords will not only fail, they’ll be driven from the rankings altogether.

Known as the Payday Loan Algorithm 2.0, Google is taking aim at what it calls “very spammy queries” and the kinds of keywords anyone can exploit to make easy and often dishonest money. Keywords like ‘Payday Loans’ and ‘Cheap Viagra’ have made it to Google’s most wanted list, representing a huge step forward in the search engine’s ongoing war on spam.

Recovery SEO is therefore issuing a call for renewed vigilance in webmasters that may be contravening Google’s new rules as while they may have gotten away with it until now, their time is running out.

Targeting the Spammers
“Targeted keywords range from ‘Payday Loans’ to ‘Cheap Viagra’, phrases that are likely to lead to easy sales for web savvy people. If you have any websites which are within these sorts of niches, you may need to check over the rankings and ensure you have not been hit. If you have, you may need to rethink the strategies you are utilising for these websites and learn from these mistakes.” – Recovery SEO

Payday loans companies used black-hat SEO tactics to take domains that were only a few days old right to the very top end of the search rankings. By making Google’s algorithm think they’d gone viral, they were able to hit the top spots and outperform genuinely honest businesses offering high-quality service. And as the keywords became so powerful, they ended up being used by all manner of fraudsters in no way related to the specific niches.

According to Recovery SEO, these represent just two of the most prominent examples of the keywords now in the crosshairs of Google and are thus advising that all online businesses carefully examine their strategies. As with all elements of SEO and website promotion, it is much easier to stay in Google’s good graces in the first place than to try and repair the damage once dealt a fatal blow by an algorithm changed.

Undoing the Damage
“Should you recently have noticed a drop in your rankings, the likeliness is you have suffered from the latest update to Google’s algorithm. To recover will not be instant and can take time, however this should be taken as a warning that the quality of the content you have on your website is no longer enough to provide rankings for your website.” – Recovery SEO

The advice from Recovery SEO is simple – don’t waste any time in putting an evaluation and recovery strategy into action if you have even the slightest suspicion you’ve fallen foul of Google’s Payday Loan update. The longer you wait, the more damage your site could be inflicting upon itself and the lower your respective chances of making a full and fast recovery.

About Recovery SEO:
Recovery SEO is the UK’s foremost authority in the fight-back against penalties and punishments resulting from Google’s algorithm changes. Established in 2013 as a means of helping a growing arsenal of companies struggling to get back into the search results rankings, Recovery SEO has established a unique strategy for identifying penalties, formulating recovery plans and restoring websites to their prior prowess. For more information or to arrange a consultation following a Google penalty, check out Recovery SEO’s services at

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