Deb Broderson of Perks.com Describes the Five Keys to Enticing Partners through Channel Incentives and Loyalty Programs
Online PR News – 31-May-2014 – SALT LAKE CITY, UT – SALT LAKE CITY, UT, May 30, 2014 – TreeHouse Interactive (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced the availability of a free recorded webinar on its web site titled Five Keys to Enticing Your Partners. Featuring Deb Broderson, vice president of engagement marketing for Perks.com, the recently presented webinar outlines five essential components for attracting partners and cultivating their loyalty through channel incentives. The educational webinar is part of a series, The Channel Marketer's Toolbox, designed to help companies accelerate revenue growth and scale.
Engaging channel partners through loyalty and sales incentive programs is crucial to the success of every partner program. Channel marketers are challenged daily with the need to entice and reward their partners for desired behaviors such as training, marketing and selling their products over competitive solutions, and increasing customer satisfaction with partner services and training.
In this webinar, Broderson reviews best practices for creating and running effective channel loyalty and sales incentive programs, as well as the latest technologies companies are using to manage industry-leading incentives to meet business requirements. She also demonstrates a technology used to put these best practices to work, giving viewers a behind-the-scenes look at a real world incentive program in action.
The five keys for attracting and retaining partners, as outlined in the webinar, include:
1. Goals - identifying goals and developing a game plan
2. Behaviors - motivating, incenting, compensating and enabling partners to encourage good behaviors
3. Communications - the importance of communicating often, and keeping partners informed
4. ROI - developing an ROI plan, and ongoing evaluation at every level
5. Technology - recognizing technology as a valuable tool that should be integrated wisely
"Partnerships are a valuable extension of a company's sales team, with the potential to substantially increase revenue, and drive business growth and scalability," said Erich Flynn, CEO, TreeHouse Interactive. "Attracting and retaining good partners, however, can be a challenge, requiring some simple, yet disciplined, effort to achieve your goals. Five Keys to Enticing Partners gives channel marketers a very clear blueprint for incenting prospective and existing partners to facilitate long-term relationships and a robust channel. Whether you're a seasoned channel marketing pro, just kicking off a new program, or somewhere in between, this webinar delivers guidance and a behind-the-scenes look at how you can immediately put these best practices into action to generate significant business results."
TreeHouse Interactive's webinar series, The Channel Marketer's Toolbox, is designed to deliver best practices and technology insights for building comprehensive channel programs and providing partners the necessary tools to increase their sales and effectiveness. The new series draws from channel industry experts and analysts from distinct areas of expertise.
About Deb Broderson
Deb Broderson comes to Perks with more than 20 years of diverse experience leading channel marketing, marketing operations and program management teams within the technology industry. She has provided strategic direction to Fortune 500 clients, developed and executed global, multi-channel, go-to-market strategies and created worldwide field marketing organizations. Deb has worked on both the agency and client-side of the business, providing a well-rounded perspective to client challenges.
Download the Five Keys to Enticing Partners webinar at: http://www.treehousei.com/company/webinars_channel.aspx
To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.
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About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.
Key words: partner relationship management, partner portal, PRM, channel sales, incentive management
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