PAML Launches Consumer Marketing Campaign
05/30/2014

Targeted marketing effort for consumer laboratory testing will touch over 1.7 million consumers throughout Washington and Montana.

Online PR News – 30-May-2014 – Spokane, WA – PAML, a leading healthcare solutions provider and one of the nation’s top reference laboratories, has launched a consumer marketing campaign focused on expanding their direct-to-consumer (DTC) population engagement. This targeted marketing effort will touch over 1.7 million consumers throughout the Washington and Montana regions.
PAML is taking the lead in the advancement of next generation healthcare solutions by combining health science, technology and data—including population factors and human behavior. PAML’s specialized DTC staff is currently developing Cinch™, a web-based suite of products that allows consumers a simplistic approach to ordering tests and delivering results; culminating in the ability to reveal their health. All this is done often at a lower cost than the traditional model.

Visit gocinch.com to sign up for more information as Cinch prepares to launch.

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About Pathology Associates Medical Laboratories, LLC
Cinch™ (gocinch.com) is a division of PAML, LLC— a healthcare solutions company with a focus in diagnostics. Headquartered in Spokane, WA, PAML is one of nation’s leading medical reference laboratories and an industry leader in joint venture partnerships with community-based hospitals because of their expertise in developing cutting-edge laboratory management systems. For more information about PAML, go to www.paml.com.