In its Third Year, Zohraa.Com Is Fast Becoming The Next Big Thing In Indian Ethnic Wear
05/30/2014 - The Royal Wardrobe is fast becoming the in thing in fashion and has an extensive collection in offing.

Online PR News – 30-May-2014 – Thane, Mumbai, Maharashtra – The Indian woman in traditional Indian apparel is an epitome of beauty and elegance. This belief is catching on rapidly cutting across generations in the country.'s success in the ethnic wear market in India is testament to this fact.

With a rapidly growing user base and an enviably large ethnic wear collection, - The Royal Wardrobe is fast becoming the next big thing in ethnic wear. With collections ranging from wedding sarees to Anarkali suits, the products at Zohraa cater to the taste of a large number of visitors to the website.

The products are available at attractive prices without any compromise in the quality. Add to it the fact that comes out with attractive offers from time to time and the result is pretty much impossible to match. Products ranging from Anarkali Sarees to Georgette to Bridal wear and a similar range in salwar kameez items are part of the perfect garb for the quintessential Indian woman.

The website is led by four young and dynamic directors with backgrounds Sanjeev Jain, an MBA from Washington University, Darshit Hirani, MS Computer Science from New York University, Pramod who has extensive experience in the textile industry and Vibhor Tikiya, an MBA from IIM-Ahmedabad. The company was founded with a deep desire to serve the increasing demand of ethnic wear in the country. When asked about the thought process behind the formation of the firm, Sanjeev Jain commented "We wanted to create a firm that brings ethnic wear and accessories to the consumer's doorstep. The market is ripe with the internet penetration increasing steadily and we believe players like ourselves are positioned perfectly to use the opportunity and reach out to a wide variety of customers."

While the firm celebrates three years of its existence, what is the long term vision of the website? Is it just to remain an e-tailer or is it looking to expand in other domains as well. Vibhor provides some perspective to the question "We are looking to actively promote home-grown designers as well at So, apart from re-selling products available offline, is planning to grow an off-shoot brand which would have exclusive high-end products catering to all special occasions. We plan to cater to men's and kids wear as well in due time. However, our focus will continue to be on premium high-end products which we believe are our niche. After all, we do brand ourselves as the Royal Wardrobe."

When asked about the growing competition in the industry, Pramod replies "We are not here to compete with other portals. We are here to first establish a brand presence for ourselves and to grow and propagate the ethnic wear category which would be beneficial to everyone."

Darshit adds "Our endeavor is to combine the best of both, the technology and the textile industry. We constantly aim to make the interface simpler for use and increase the number of products on the website without compromising on the performance of the site. We want the visitor to have a good experience on the site. If he is happy, only then will he buy."

"There is hardly an occasion for which you will not find the perfect dress at Zohraa" quips Divya Nangia who is one of many satisfied customers of the website. That is the essence of this rapidly upcoming e-tailer.

About Company: is among the leading online e-tailers of ethnic wear apparel in India. The company has a wide range of products ranging from Sarees, Suits, Designer Jewellery and other accessories. The products are shipped to the customer across India and a variety of International Locations.