Crederity launches its New Brand Identity

To be known and operated as ‘iCrederity’, henceforth

Online PR News – 26-May-2014 – Karnataka – Bangalore, May 26, 2014: Crederity, a leading background verification company, today announced the launch of its new brand identity to support long term corporate positioning and growth strategy. Crederity would now operate and be known as ‘iCrederity’. This comes along with a new logo and other strategic changes related to the brand. The addition of the ‘i’ to the name underscores the three pillars on which the ideology of the organization stands:
Internationalization – catering to global markets including APAC; leveraging the strong network of the investors
Internet – enhancing the marketplace network by building strong tie-ups with leading companies
Individual – establishing a credible authentication platform that helps individuals bolster their portfolios
The organization decided on a name that reflects both, the credible service that it provides and also recognizes its ideologies, heritage and values. The new identity comes at a juncture when the business is taking a new leap and has recently received crucial funding.
Commenting on the new identity, Rakesh Antala, Co-Founder of iCrederity said, “Year 2014 has been dedicated to sustainable growth and reach. Empowered by ‘i’, we are looking for a fruitful year ahead, both in terms of business and cumulative development. We are grateful to those who have made our continued growth possible and we look forward to a promising journey ahead.”
iCrederity’s services allow anyone to easily, safely and securely share, request and verify personal and business information. Today, iCrederity serves thousands of individuals through its partnerships with web communities, SMBs, and multinational enterprises. This enables iCrederity to build innovative infrastructures, processes, and databases to ultimately offer real-time background history verification. With exclusive tie-ups with different data sources and proprietary technology, it is quickly moving towards becoming the leader in identity/credential verification and fraud/inconsistency detection. The company provides background verification and due diligence services internationally. It has partnered with the likes of, and global brands including Unilever, PepsiCo, Sodexo, Toshiba etc use iCrederity’s background authentication services.

About iCrederity
iCrederity is a leading provider of employee screening and background verification services to prevent identity and credential fraud through an online verification and certification program, enabling individuals and businesses of integrity to stand apart while safeguarding them against fraud. iCrederity provides a comprehensive suite of essential HR services through its Employee Lifecycle Management platform. For more information, log on to or email us at