Leading New York website development firm says that a good opt-in list starts at home.
Online PR News – 22-August-2009 – New York, New York – While there are plenty of companies that offer opt-in list services for a fee, the best and most reliable way to make use of opt-in email marketing or permission marketing, is to have your site optimized with essential opt-in strategies.
According to Peter Crisafi, Vice President of dzine it, Inc., a New York website development firm, “Many of the online companies that offer opt-in marketing services actually do a great job, but they may not really understand your specific product or service the way your website developer does.”
A good website development firm, says Crisafi, takes the time to get to know its clients’ business inside and out and most web development professionals know how to create a successful opt-in marketing plan.
Opt-in marketing refers to the creation of lists that include visitors and customers who have voluntarily signed up to receive information and updates regarding your business.
“When it comes to creating a good opt-in campaign it’s all about your website and your customers,” said Crisafi. “Your website should be clean and professional and updated regularly regardless of the product or service that you offer.”
The second most important item for a good opt-in marketing campaign, according to Crisafi, is a quality, customized web form that makes it easy for visitors to sign up. Don’t ask for too much information, however, because that, he says, will turn potential signers off.
“Most importantly,” says Crisafi, “keep your list private and secure and remember to assure your visitors of that every step of the way.”
Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.
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