Specific Media launches programmatic technology with a deeper view into audiences and Viewability

Specific Media launches a multi-screen, multi-format programmatic solution.

Online PR News – 23-May-2014 – London, UK – Specific Media launches a multi-screen, multi-format programmatic solution that enables advertisers to balance quality with efficiency while providing deeper insight into viewability and audiences.

Specific Media’s platform builds upon their renowned data heritage and targeting capabilities and adds in new efficiency and safety measures to provide a full spectrum solution across all devices and formats, not matter what the advertiser KPI. With exclusive data from over 2.4 million sites within the Specific Media owned Sitemeter, plus additional exclusive Myspace proprietary user profile data, they provide actionable insights and targeting capabilities beyond standard offerings in the market.

Powered by Vindico’s Adtricity® technology, Specific Media’s programmatic offering directly addresses current media buying inefficiencies by enabling real-time bidding of advertising inventory based on quality ratings. The solution provides advertisers and agencies with greater quality control and enhanced transparency than existing programmatic offerings, reducing fraud and improving the value that brands receive by reducing media waste.

These ratings are calculated on four key pillars: viewability of the ad impression; traffic and domain of the inventory; the content found on the website and the execution of the advert.

Paul Oronoz, Specific Media UK country manager comments: We are embracing brand safety, viewability, and transparency across all campaigns and have chosen Adtricity® because of their technology, wealth of granular data, which translates into actionable insight to boost viewability and campaign performance for advertisers and agencies alike.

Adtricity® will allow us to buy viewable inventory across multiple inventory sources in real-time to increase efficiencies for display and video with scale to assure more viewable ad placements. With this approach we can help improve viewability while delivering the right message to the right customer.

About Specific Media
Specific Media is a leading global media company connecting brands with consumers across one of the largest audiences worldwide. Our exclusive data partnerships, multi-screen and multi-format targeting capabilities, and innovative advertising solutions enable brands to influence purchasing decisions as they are being made. With over 500 premium publishing partners, superior reporting methodologies, and a suite of proprietary products, Specific Media allows for smarter and more efficient campaigns.

Specific Media is headquartered in Irvine, California, with offices in New York, Los Angeles, Chicago, San Francisco, Seattle, Dallas, Boston, Detroit, Atlanta, and Minneapolis. Our international offices are located in The United Kingdom, France, Denmark, Norway, Sweden, and Germany. For more information, visit specificmedia.co.uk and find us on Twitter, Facebook, and LinkedIn.

Find out more about Adtricity http://vindico.com/advertisers/#adadtricity

Media Contact:
Christina Farrugia
FleishmanHillard for Specific Media