SUNSHINE COAST RUGBY KICK STARTS THEIR SEASON!
05/23/2014

Sunshine Coast Rugby Union partnered with dtb! Advertising to create a public relations campaign that would really help spread the word.

Online PR News – 23-May-2014 – Mooloolaba, Qld – Who doesn’t love a bit of friendly inter-house competition? Well Sunshine
Coast Rugby Union has taken their friendly rivalry off the field this season to
compete for the title of the Best Bacon and Egg Roll on the Sunshine Coast!

The Great Bacon and Egg Roll Challenge has united all eleven (11) Sunshine
Coast clubs, with each club given their chance to showcase their Roll during
the Saturday morning games each week. And boy has the competition heated
up, with each club breaking out all the stops in their quest to be better than
the last with homemade parsley relishes, sourdough rolls, and free range
eggs just to name a few.

To help boost this amazing challenge, Sunshine Coast Rugby Union
partnered with dtb! Advertising to create a public relations campaign that
would really help spread the word. dtb! designed an A4 poster for the clubs to
display at the games over the weekend, which would draw attention to the
competition as well as excite the crowds, get the taste buds salivating and
direct those watering mouths to the barbeques. To accompany the poster dtb!
created a media release that would be sent to various media outlets across
the Sunshine Coast with copywriting that fuelled the excitement.

The support was phenomenal! Along with appearing on various radio
channels during the breakfast drive, including ZincFM, ABC and MixFM, The
Great Bacon and Egg Roll Challenge featured on the front page of the
Sunshine Coast Daily, proving that the Sunshine Coast community really
loves their sports and supports their junior sport stars!

Do you want to give your campaign the boost it needs to fuel enquiries and
attract attention with a great public relations campaign, moving copywriting
and exciting posters? Give us a call at dtb! Advertising on (07) 5458 5600
and we’ll get the ball rolling.