In-Stadium Sports Fan Experience Summit Discussions to Focus on Game Day Initiatives, Incentives

Keeping Fans Excited About the Game Just the Beginning of Creating the Ultimate Stadium Experience

Online PR News – 19-May-2014 – Chicago, IL – Front office executives from professional and collegiate athletics associations will take advantage of open-floor discussion on promoting game day incentives and pre-game activities to their fans at the first-ever In-Stadium Sports Fan Experience Summit, July 14-15 in Chicago. Best practices in encouraging early arrival, creating game day traditions and innovative pre-game rituals to ultimately boost revenue within the stadium are just a few of the topics to be discussed at the summit.

By popular request, VP and Senior-level executives from the NFL, MLB, NBA, NHL, MLS and the NCAA will lead discussions covering all facets of producing each game day, such as ticketing, WiFi usage, training employees, digital media outreach, parking, ingress and egress, and increasing sponsorship revenue. Megan Robertson, Director of Promotions and Gameday Experience at the University of Oregon, and Taylor Graham, Director of Business Operations of the Seattle Sounders are just two of the distinguished presenters conducting sessions focusing on in-stadium incentives and traditions to create a unique fan experience.

“In our industry, we are constantly competing with the other entertainment options as well as the ability to watch the televised broadcast outside of the stadium,” said Robertson. “Therefore, it is crucial to stay innovative and continue to provide an engaging product inside the stadium. This conference is a great way to share best practices and continue to evolve as an industry.”

As the only conference that offers the opportunity for networking and discussion among multiple professional and collegiate sports leagues, the In-Stadium Sports Fan Experience Summit will put attendees in the unique position to obtain an array of feedback and new ideas from fellow operations, promotions and guest services executives from all corners of the industry.

“With so many competing elements on matchday, our biggest challenge is evolving with the demands of our fans while staying consistent with our organizational core values,” said Graham. “It will be great to see what other teams are doing so that we can grow accordingly.”

To see what the In-Stadium Sports Fan Experience Summit presenters have to say, or for more information regarding the conference, please visit or contact Follow us on Twitter and Instagram, @Q1Sports, #q1fanexp.