Arla Foods a leading dairy producer of brands (Lurpak Butter and Cravendale Milk) selected StayinFront (UK), Ltd., to provide mobile field solutions.
Online PR News – 09-May-2014 – High Wycombe / Buckinghamshire – Arla Foods, leading dairy producer of brands such as Lurpak Butter and Cravendale Milk, has selected StayinFront (UK), Ltd., to provide mobile field solutions that will deliver greater visibility and insight and help drive continuous improvement in its UK operations.
StayinFront Consumer Goods mobile solution will enable Arla to direct and maximize field activities and manage all of its retail execution needs in house. Using iPad tablets, front end sales representatives are able to quickly and easily perform retail activities and collect targeted information. Fully integrated analytics and agile reporting allow Arla to access and analyze current market data and develop strategies to drive business in store.
Phil Burliegh, Controller at Arla Foods - Sales Optimisation Team says, “StayinFront EdgeCG and TouchCG offer us the control, flexibility and functionality to make a big step forward in our in store activities. The user interface is easy to use, the analytical power is excellent and StayinFront’s considerable Consumer Goods knowledge made for an easy decision.”
Wayne Gallaway Managing Director of StayinFront EMEA said “We are really pleased to be working with such a high profile global Consumer Goods business, who despite very strong results are looking to utilize the most advanced mobile and SaaS technology available in the market to stay ahead of their competitors.”
About Arla Foods UK
Arla Foods is home to some of the UK’s leading dairy brands including Cravendale, Lurpak, Castello, Lactofree and Anchor. The cooperative processes 3.2 billion litres of milk a year and has a turnover of approximately £2bn.
Arla is the UK's number one dairy company, by turnover and milk pool, and is the largest supplier of both butter and spreads, and manufacturer of cheese in the country. Over 4,000 daily deliveries are made to stores and regional distribution centres nationwide, Arla's brands can be found across the dairy category and the company has a 26 per cent share of the GB milk pool. Behind this leading business is a team of circa 4,000 people across the UK located at our dairies, distribution centres and head office.
StayinFront is an innovative global provider of enterprise-wide customer relationship management software, mobile sales force effectiveness and on-demand CRM solutions. StayinFront has been chosen as a strategic partner by many of the world’s top life sciences and consumer goods companies, improving efficiencies in over 75 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit www.stayinfront.com.