PBC joined hands with Earth Day Network and The Climate Realty Project - India Chapter (TCPI) to bring the stories of those organizations that have adopted environment-friendly practices and contributed towards the betterment of Mother Earth.
Online PR News – 24-April-2014 – New Delhi – On the occasion of Earth Day, in association with Earth Day Network and The Climate Project, India (TCPI), Paharpur Business Centre (PBC) launched a green revolution-stimulator: an e-book - “Pathways to Green Cities - Innovative Ideas from Urban India”, in New Delhi.
As the famous saying goes, to bring a change in the world, one has to bring a change within oneself. PBC has always believed in this ideology. Hence, after implementing the green innovative measures within the building, it has always stepped up to spread the word and create awareness about environment.
PBC joined hands with Earth Day Network and The Climate Realty Project - India Chapter (TCPI) to bring the stories of those organizations that have adopted environment-friendly practices and contributed towards the betterment of Mother Earth.These stories are in the form of case studies compacted in an e-book, “Pathways to Green Cities – Innovative Ideas from Urban India” which was launched on the occasion of Earth Day 2014, at 26 Prithviraj Road (CEO- PBC, Kamal Meattle’s residence).
The event had a grand opening with an inspiring song sung by Lee Alison Sibley, the Delhi Representative for the Earth Day Network. The song stirred the sense of togetherness amongst people present there; hence motivating them to come forward to protect the planet from the impact of climate change. The program moved on with a welcome note by the host, Mr. Kamal Meattle, CEO - PBC. Mr. Meattle said, “We need to legislate and implement compulsory water harvesting in Delhi, as was done in Chennai, in around 2004. Chennai moved from water scarcity to plenty, by compulsory water harvesting and desalination.” He suggested it can be done in phases; as first could be all the Green Parks maintained by NDMC, DDA, MCD’s & PWD, aggregating to 20% of Delhi’s area; second could be all Government and PSU buildings; & the last could be Corporate and private homes.
It was followed by a friendly interaction by Karuna A. Singh, Country Director – India, Earth Day Network giving a brief introduction of the e-book. She said, “The book on Green Cities accounts stories of 13 different cities with examples of how city has developed and maintained its ground water reservoir and how to grow back our forests and bring back the greenery. And, whatever we do for our environment, we are doing it for ourselves and for our future generations.” She also thanked Mr. Kamal Meattle for their support.
Then, was the much awaited official launch of the “Pathways to Green Cities” by the Chief Guest, Dr. Isher Ahluwalia, Chairperson – (Indian Council for Research on International Economic Relations) ICRIER. She stressed on the importance of this book at this crucial time. She said, “We should look at the various environmental problems from a public health perspective to garner more engagement. Taking the example of a small town in Chennai which went from 0% sewage network to 100% sewage network, we should look at it as a challenge and take steps to transform out cities.”
It was well received by the Guest of Honor, Mr. Sandeep Mishra, Additional Secretary (Environment) & Secretary, Delhi Pollution Control Committee. He quoted, “The Delhi government has worked towards greening Delhi and that the greenery in Delhi in 1988 was 26 square km and now it is 300 square km. But, Delhi stills lacks in waste management, renewable energy, green building, traffic control and air pollution.”
Mr. Aditya Pundir, Country Manager, The Climate Reality Project India emphasized that the youth are the change makers and that we should instill a hope in them that this world could be a better place. He spoke about two programs of The Climate Reality Project which aims to educate the youth to spread the message on being environmentally conscious.
The event gathered momentum, when Rocky & Mayur – Hosts of Highway on My Plate (a famous TV show of NDTV Good Times) cheered up the crowd and raised the enthusiasm meter. They showed their inclination towards Mother Earth.