Organic Marketing Analytics, a digital marketing platform startup, released a white paper analyzing the performance of 40,000 sites using top marketing automation vendors.
Online PR News – 22-April-2014 – Washington, District of Columbia – District of Columbia: Organic Marketing Analytics, a digital marketing platform startup, released a white paper analyzing the performance of 40,000 sites using top marketing automation vendors. After tracking a variety of large and small sites, OMA concluded whether or not sites utilizing marketing automation vendors such as Marketo and Pardot, experienced an increase in traffic and search rankings.
OMA's Founder and CEO, William Flanagan, said, "The white paper, Marketing Automation, Exposed! was created to determine whether or not there's really a top performing marketing automation vendor. Many of the top platforms claim to be an all-in-one solution to marketing, and we wanted to see if that was actually true. In our experience, companies who pair a marketing automation vendor with a visibility platform perform better."
The report includes statistics such as:
- Which marketing automation vendors are the most popular amongst large and small sites.
- The platforms that increased and decreased inbound traffic.
- How the traffic and rankings of sites utilizing HubSpot, Pardot, Marketo, Eloqua and Act-On change over a six month period.
The report is available to download for free on OMA's company website, http://getoma.com/resources/li-marketing-automation-exposed/.