Self publishing itself is quickly becoming mainstream. Self publishing is rapidly shedding its stigma as vanity publishing.
Online PR News – 21-July-2010 – – Valley View, OH, July 19, 2010 -- “We are the Jerry McGuire of the self publishing world,’’ says Christine Folgmann, Publishing Consultant at Halo Publishing International, ( http://www.halopublishing.com ) self publishing experts. “We are a very special boutique-style publishing house with the goal of helping our clients become successful in the production and marketing of their self published books.” Being unique gives Halo Publishing the luxury of providing personalized service and attention. “We form long-term relationships with our authors, something you cannot do at a production-oriented, high-volume publishing company.” What sets Halo Publishing International ( http://www.halopublishing.com ) apart from big publishing houses is its focus on customer service. “We’re unique in that we truly care about our authors and especially their missions and will hold their hand through the entire process,” stated publisher Lisa Umina. “Often when an author sets out to self publish they are completely overwhelmed by the process,” commented Umina. “At Halo our main objective is to help authors overcome their fears and give them the confidence to fulfill their dreams of publishing their own book.” Having offices in USA and Mexico has been instrumental in helping to promote the company’s goal of publishing more bilingual books.
Self publishing itself is quickly becoming mainstream. Self publishing is rapidly shedding its stigma as vanity publishing. "It used to be that a book author who wasn’t an A-lister didn’t stand a chance in selling their book," says Ms. Folgmann. Today, getting noticed is a lot easier thanks to the internet. Websites, blogs, social media sites such as Twitter, Facebook and LinkedIn, video marketing and newswire services have leveled the playing field. "If you are browsing books on Amazon, it doesn't really matter whether the book is coming from a traditional publisher or a self publisher. You're just reading reviews and looking for something that catches your interest," explains Ms. Folgmann.
In fact, many believe that because of the availability and ease of book marketing through the internet, as well as mega distributors like Amazon.com and Barnes and Noble, self-publishing could mark a sea change in publishing. In any case, Halo Publishing International ( http://www.halopublishing.com ) is positioning itself to be a one-stop shop for self published authors. Halo will use social media resources to brand the author through Twitter, Facebook, Youtube.com to effectively promote the author and their books.
Halo Publishing International ( http://www.halopublishing.com ) opened its doors in 2002 when Lisa Umina, the owner and founder, set out on a mission to publish her own book. Lisa decided to create HPI in order to help others realize their publishing dream as well. The company’s mission is to strengthen the movement of words across the international borders in order to benefit cultures and society as a whole. Though the company has specialized in children’s, novels and bilingual books, it hopes to broaden its reach in the future by expanding into e-books and publishing the work of medical, scholastic and business professionals. To learn more about self publishing, please visit http://www.halopublishing.com
Halo Publishing International LLC
5549 Canal Road
Valley View, OH 44125