World Cup 2010 – The Aftermath of a Fancy Dress Party from the Good Old English
07/21/2010

Ace Fancy Dress see surge in St George sales with the World cup provides the English public another excuse to dress up, party and get behind the English nationa

Online PR News – 21-July-2010 – Buckinghamshire – They came, they saw, they 'fancy-dressed', whilst England crashed out in dismay to eventual third place finishers Germany, the English fans were in much better form, seen in an array of fancy dress. 'The English fans increasingly resemble the crowd on a fancy-dress day out', P Kelso. The Telegraph, (2010).

Fancy dress again has proved to be focal point for many of the football fans from across the world in South Africa. Whilst results and decisions may have been against their respected national teams, the party atmosphere regardless, was never in doubt. From St. George crusader suits, to German Bavarian costumes, and Mexican sombrero's ensured the football atmosphere would be a fancy dress one.

This apparent demand in fancy dress costumes from the beginning of the tournament in June 2010, can be highlighted by Ace Fancy Dress who saw a massive 36% surge in sales for St. George themed costumes alone, compared to that of June 2009. General manager Phil Robson added 'Our customers have been magnificent, with the demand on national and football themed costumes and accessories far greater than we anticipated, it is only a shame the England national team did not do better in the tournament itself!'

Fancy dress only a few years ago was seen by many as another Americanised influence used to solely celebrate Halloween, now, as you can see, fancy dress has not only taken over the biggest sporting event on the planet, but is an essential attire for the majority of festivities across the country from Christmas parties, to St. Patrick's day.

About Ace Fancy Dress:
Ace Fancy Dress has been established for over six years since 2004 and has developed a comprehensive selection of brilliant fancy dress costumes and accessories. Having been around for some time their range covers everything such as Halloween costumes, fancy dress wigs, masks and children fancy dress costumes. They pride themselves on being able to offer customers, same day shipping, live stock control, fast delivery with an easy shopping experience backed up by secure servers.