Mologix,Inc (Digital Miles Group,Australia) today officially announced the release of 121AdNetworks, a fully customizable version of its mass-reach branding online ad-network in the APAC.
Online PR News – 19-April-2014 – Sydney – Sydney, Australia, April 18, 2014 -- Mologixinc,Inc® (Digital Miles Group,Australia) today officially announced the release of 121-AdNetworks, a fully customizable version of its mass-reach branding online ad-network in the APAC region that gives brand advertisers an unprecedented level of control over the placement of their campaigns. This is simultaneously launched in 14 countries in the APAC region for the first time.
Taking the notion of innovative ad-networks to a new height, Mologixinc,Inc® (Digital Miles Group, Australia) 121-AdNetworks enables agencies and their clients to upgrade the brand's network into the perfect environment for their one-one targeted marketing by targeting only those sites, placements, and users that index high to their target demographics and delete to complimentary content. Now clients can be benefitted by customized 121-AdNetworks with a client-tailored site list that can be access 24/7 by authorised client members before, after and during the launch. "Internet is now just about content, its emergence of individualized personalised content; it's about having control over the places where your audience and your content collide. Every parameter is customizable,"said Mologix,Inc,Global Business Head, Raghuram Srinivasan..
The fully custom model plays into traditionally rooted tactics for ad targeting, without compromising the efficiencies of working with a network. Bridging old and new 121-AdNetworks planning mentalities, Mologixinc,Inc® (Digital Miles Group, Australia) Custom Networks gives planners the power of reach, breadth, and intelligent technology combined with the flexibility to select the specific content, audience, and site calibre that brand holders already know they want.
"The number of ad networks entering the space is still growing, presumably because there is a market need. We recognize that no single ad network can completely satisfy the needs of any one client. So we produced a product that allows clients to transform our network into anything they want, quite literally creating a custom version of Mologixinc,Inc ®(Digital Miles Group, Australia) for their brand. Now, instead of working with multiple providers to satisfy the different needs of each client, agencies can get everything they need, exactly how they need it, from a single source,"said Raghuram Srinivasan, Global Business Head.
Mologixinc,Inc® (Digital Miles Group, Australia) its new 121-AdNetworks® also added for the first time robust ad-network accountability analytics as an additional feature. Today's consumers are fed-up with traditionally advertising content online. They need interaction and involvement, thus a new age brand advertisers are connecting to consumers in much creative and innovative ways, in economically perfect way, and has brought with it ample concern over controlling placement and protecting campaigns from inappropriate exposure. Mologix,Inc® 121-AdNetworks® capability dovetails into these valid needs and concerns. "We endeavoured to provide a platform on which advertisers, in conjunction with their agencies, can fully control how their advertising is placed without compromising the tremendous efficiencies of working with a multi-country ad-network."
121-AdNetworks® has been possible with support of our 650 plus publishers and 4000 plus advertisers across 14 countries in the APAC region, by sharing their audiences and content specification audits, the company's India technology team have developed proprietary technology to auto select featured rated sites for its advertisers in its vast APAC AdNetwork. These sites are than tailored to the im121-AdNetworkste client requirements and budgets in their very own 121-AdNetworks®, which can be fully reviewed, edited, and approved by both agency and client before a campaign is launched.
"Mologixinc,Inc(Digital Miles Group, Australia), are in a leadership position to be able to offer such a powerful solution and take industry initiative. Our entire resources are is sourced directly from 650 plus APAC Ad-Network publishers, giving us an edge compared to other competitors in the region.," said Global Business Head Raghuram Srinivasan.
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