Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development firm that specializes in organic search engine optimization, says that even if your product or services fills a niche market, it can still benefit from a search engine optimization plan.
Online PR News – 21-August-2009 – New York, New York – Peter Crisafi, Vice President of dzine it, Inc., a New York website development firm specializing in organic search engine optimization (SEO) services for clients around the world, says that a quality search engine optimization plan is an essential part of online marketing, even if your company is the only game in town.
“Search engine optimization is essential in today’s competitive online market,” says Crisafi. “You may think, for example, that because you are the only company in a particular region that sells pink widgets, that you will automatically be found by clients who you’re your product. Unfortunately, this is not always the case.”
In fact, if potential customers are looking for a product that only you or a handful of competitors carry and they cannot find it easily through an Internet search, they will likely become frustrated and give up. According to Crisafi, a website that is not search engine friendly can actually be just as bad as not having a website at all.
“The purpose of having a website is to create a comprehensive online presence, regardless of the product or service offered,” says Crisafi. “Without a search engine friendly website, your online presence is going to be weak, to say the least.”
There are a number of other benefits to proper search engine optimization as well, according to Crisafi. By having a strong online presence with a targeted search engine marketing plan, you can increase your business by reaching out to customers outside of your traditional target area. In addition, proper search engine optimization gives a website, and the business it represents, an authority that will translate into sales.
Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.
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