92.7 BIG FM and Idea present IDEA BIG BANGLA MUSIC AWARDS 2010
07/21/2010

Reliance Broadcast Network’s radio arm 92.7 BIG FM and Idea Cellular, the pan India mobile operator, present the ‘IDEA BIG BANGLA MUSIC AWARDS 2010’, an exclusive platform to recognize and celebrate outstanding talent in Bangla Music. The property, conceptualized and marketed by BIG Live (the experential marketing arm of Reliance Broadcast Network Ltd), will see all its media verticals coming into play to ensure this music award permeates into consumers’ lives through multiple touch points.

Online PR News – 21-July-2010 – – Reliance Broadcast Network’s radio arm 92.7 BIG FM and Idea Cellular, the pan India mobile operator, present the ‘IDEA BIG BANGLA MUSIC AWARDS 2010’, an exclusive platform to recognize and celebrate outstanding talent in Bangla Music. The property, conceptualized and marketed by BIG Live (the experential marketing arm of Reliance Broadcast Network Ltd), will see all its media verticals coming into play to ensure this music award permeates into consumers’ lives through multiple touch points.

Bengal has been the birthplace of some great music and musical legends down the ages. Not just locally renowned talent, but singers and musicians of national and international fame have sprung forth from its soil. However, Bangla Music has never received the kind of recognition it deserves. Recognizing this need, two entities known for music promotion in India – 92.7 BIG FM (the Radio arm of Reliance Broadcast Network Ltd) and IDEA Cellular – have partnered to institute the Idea BIG Bangla Music Awards 2010 to recognize and honor Bangla Music and its torch bearers.

IDEA BIG BANGLA MUSIC AWARDS 2010 will have a transparent modus operandi, with a Jury encompassing stalwarts such as singer Usha Uthup, percussionist Tanmoy Bose and composer Abhijit Bandyopadhyay who will select the nominees in 9 categories based on music released in 2009. Some of these categories will then be thrown open to popular voting – BIG Bangla Singer of the Year Male/Female, BIG Bangla Lyricist of the Year and BIG Bangla Rock/Pop Song of the Year. Final winners will be decided basis public voting via SMS, IVR, online and physical ballots. The Jury itself will select winners in the categories of BIG Debutant of the Year, BIG Rabindrasangeet Album of the Year & BIG Background Score of the Year. Idea is associated with 2 very special Awards – Idea BIG Song of the Year and Idea BIG Lifetime Achievement Award.

Starting today, IDEA BIG BANGLA MUSIC AWARDS 2010 will see a month-long promotion which will have the Bangla music & entertainment fraternity come forward to campaign for themselves or their colleagues on 92.7 BIG FM Kolkata & Asansol. Promoting the awards on ground, there will be canter activation in and around Kolkata as well as ballot boxes placed at all My Idea outlets and other alliance outlets.

Online promotions will see a dedicated microsite where Bangla music-loving netizens can cast their votes and catch up on all the Awards excitement, besides emailers and SMS push in the region. IDEA Cellular, with a subscriber base of over 68 million nationally, will also offer a strong connect with the audience. It will also be supported with an outdoor campaign.

The grand finale, scheduled for August 13th, will witness a gala Awards Night at the Science City Auditorium graced by personalities from the Bangla music & entertainment industry. The event, which will have the Bangla entertainment fraternity celebrate popular Bangla music down the glorious years, will be televised on ETV Bangla.

Speaking on the occasion, Mr. Siddhartha Gupta, Regional Head - East, 92.7 BIG FM said, “Bengal has a very rich music heritage, however it has not received the recognition it deserves. The IDEA BIG BANGLA MUSIC AWARDS is part of our endeavor to acknowledge the music contribution from some of the best musicians of Bengal. Conceptualized by our experiential marketing wing BIG Live, this is an excellent offering to be amplified through our radio station 92.7 BIG FM, given our core content is music. We are very happy to have IDEA Cellular, who is known for their promotion of music across the nation, partner us in our endeavor of recognizing and thanking our music stalwarts for their work.”

Speaking on the occasion, Mr. Aloke Malik, Chief Operating Officer - East, IDEA Cellular said, “Music is Universal, and the people of Bengal have always preserved and celebrated this form of Art. Idea has always endeavoured to promote all forms of Music, which has been at the core of our marketing and brand building strategy to establish strong consumer connect. Keeping these synergies in mind, we decided to present the ‘Idea BIG Bangla Music Awards 2010’ to recognize Excellence in Bangla Music. We are happy to partner with 92.7 BIG FM for this unique initiative which will offer an opportunity to a large number of Idea subscribers to relive Bangla Music and get closer to the legends and the upcoming Music sensations.”

Stay tuned to 92.7 BIG FM for all the Awards excitement...

About Reliance Broadcast Network Limited

Reliance Broadcast Network Limited is part of the Reliance ADA Group. One of India’s youngest media houses, it has grown at a steady pace becoming one of India’s leading media businesses. RBNL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. 92.7 BIG FM- the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians. The company offers a truly integrated solution to clients having build significant multi media capabilities. BIG Street – in the business of out of home media, BIG Events – specializes in event creation & management BIG Live – in the business of creating, managing and commercializing multi-brand engagement IPs in the space of entertainment, BIG Rural – offers holistic solutions for clients’ rural marketing.

About IDEA Cellular Ltd

IDEA Cellular Ltd. is a leading GSM mobile services operator with over 68 million subscribers, under brand IDEA. It is a pan India integrated GSM operator covering the entire telephony landscape of India, and has NLD and ILD operations. IDEA is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The group operates in 25 countries, and is anchored by over 130,000 employees belonging to 30 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com.