Report package Branded foods in BRICM Brazil Russia India China Mexico forecasts
07/20/2010 announces inclusion of latest report on "Report package Branded foods in BRICM Brazil Russia India China Mexico forecasts " provides analysis and insight into the potential of the food sector in BRICM.

Online PR News – 20-July-2010 – – This popular series considers five countries known as the ‘BRICM’ economies – Brazil, Russia, India, China and Mexico – from the perspective of the branded/packaged food industry. The five countries are widely regarded as the ultimate emerging destinations for manufacturers and retailers prepared to invest now in order to reap the rewards once the countries ‘come of age’. ( )

There are many advantages for food companies to target the BRICM economies if they are seeking global expansion; however, the countries are also fraught with problems, as they continue to be regarded as developing markets that are often burdened with antiquated regulations and complicated entry and merger and acquisition (M&A) procedures. There are many differences between each country – as well as internally within each country – particularly considering the incredible size of China, Russia and India. Local market conditions can change quickly and regulations are often swiftly passed that directly impact foreign investors.

The local food production industry is starting to thrive in each of the five key markets and represent credible competition for all foreign investors over the forecast period (to 2013*). Multinational retailers and producers/brand owners are present in the entire BRICM region and many are performing well.

Reports' methodology
It is impossible for the BRICM region to be addressed as a single entity – there are many differences between each country: from consumer attitudes to shopping; preferences for shopping in supermarkets and hypermarkets versus traditional and specialist stores; and, wide variations in spending power. This reports provides analysis and insight into the potential of the food sector in BRICM by considering the best-practice strategies employed by leading multinational and domestic manufacturers alongside trend analysis. Market value forecasts by category are provided to 2013, based on research conducted by just-food in 2008. SWOT analyses are also included for at least one major domestic food company per country report.

BRICM food industry rankings
In each of the reports*, it has ranked the five countries to provide an introductory overview into the potential for investment from a food company’s perspective. Perhaps unsurprisingly, considering the attention it has received within the global food industry over the past five years, China comes out on top, followed by India, Brazil, Russia and, finally, Mexico. Lower scores indicate an overall higher ranking: For example, China is the leading market and scores a total of 14 points with the leading score (1) for population size, GDP growth in 2007 and packaged food market value in 2007. Mexico takes fifth position with a high score of 5 (and therefore a low ranking) for population size in mid-2007 and GDP growth in 2007.

With over 200 pages of analysis across the five reports and an exclusive country ranking feature, this series provides an essential overview of the branded foods markets in these high potential markets.

*The India report does not include the rankings and provides forecasts to 2015. However India is ranked in the other four reports.

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