Silhouette Helps Create Virtual Online Networks of Rimless Aesthetic Consultants
07/21/2010

The revolutionary era of the Virtual Mirror 2.0 starts worldwide right now at www.silhouette.com/vm

Online PR News – 21-July-2010 – – Linz, Austria, June 2010. Silhouette’s revolutionary iPhone app Virtual Mirror and online version: Virtual Mirror make it easy for eyeglass wearers worldwide to see how they look in Silhouette’s stunning eyewear styles without ever leaving home. The Virtual Mirror 2.0 application is especially impressive, as it allows users to share images of themselves in Silhouette’s nearly unlimited selection of styles, shapes and colors, while receiving feedback from friends via Facebook and Twitter.

It’s easy to do! Simply upload a photo to the Virtual Mirror app, and begin clicking through the different style options available. Once you’ve found a pair you like, save it to your photo album. If you’re not sure, post the picture on your Facebook page or Twitter network and get instant feedback from friends and family! Silhouette’s new Virtual Mirror application turns the worldwide social media community into a style consultant network, providing a forum for comments to help each user select the perfect rimless eyewear.

“It’s certainly exciting to see where comments are coming from and who the other users of the new Rimless Aesthetics Consultant are. It’s easy to find – and contact – them, wherever they may be in world.” explains Elisabeth Kneidinger, Head of E-Communication at Silhouette.

All of Silhouette’s rimless eyewear collections are available in the Virtual Mirror. Once a user selects a model(s), they can find a local eyecare professional who carries Silhouette.

Silhouette is the world’s first eyewear brand that focuses exclusively and intensively on rimless eyewear design and the first to offer a revolutionary online consulting tool in combination with Web 2.0, as well.

About Silhouette Optical, Ltd.
Silhouette Optical, Ltd. is a subsidiary of Silhouette International, the Austrian eyewear manufacturer founded in 1964 by Arnold and Anneliese Schmied in Linz. In addition to the Silhouette brand, the company also produces and markets worldwide models of the licensed brand adidas eyewear. Silhouette eyewear is available in more than 100 countries.

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