New Website Doesn't Kid About in Solving Activity Conundrum for 100,000's of London Parents
11 April 2014
The lives of hundreds of thousands of London parents on the lookout for fun-filled ways to inspire their children could be made easier by a new website that officially launches today – and just in time for the busy spring holiday season. Cataloguing the best in what’s on for children right across the capital, is a new tool that will prove useful for parents and guardians whether they are overwhelmed by options or short on ideas in their areas. The website brings together key events such as festivals, arts workshops, theatre, cinema and sports events, as well as courses in fields as diverse as foreign languages, stage craft and music, all in one easy-to-use service. Your Active Kid Chief Executive Fortune Barnard has seen how difficult it is for busy parents in London to pin down plans for their children, so launching a one-stop shop sorting the multitude of things to do into one manageable, searchable online tool was an easy decision. Mr Barnard said: “The capital offers such a wealth of opportunities for kids to explore and there are so many free events, workshops, museums and exhibitions, but up until now there has been no single source of information for all of it, so parents have had to trawl through a multiple websites to find the right activities.” Activities are identifiable by category, age group and date, as well as location – a particularly important tool when considering the huge differences in the number of activities for children between certain areas in the capital. “It can be incredibly frustrating for time-stretched parents to find something to do for their kids, even when it’s right on their doorsteps, and this will help find the right activity, for the right age group any day, weekend or holiday,” Mr Barnard said. “In some areas there is so much on that picking what to do previously proved a chore, while in other areas it may have been difficult to find the right event at all. can definitely help on either front.” Areas of London where parents have the best choice include Westminster (1st) and Camden (2nd), at the top of the league table. While at the other end of the spectrum, parents in the boroughs of Bexley (32nd) and Barking and Dagenham (31st) fair the worst with the lowest number of children’s activities listed. Whether inundated with fantastic options or struggling to find the right one, Kid has already proved its worth to thousands of parents and guardians across London by offering it free listing service of children’s activities in the city. Rotherhide resident Marcel Ambiana, father of Charlie, 9, James, 3, and Alex, 2, said: "I wake up some days, desperate to get out but unsure of what to do, especially with three kids, all with different needs and interests. I search and it tells me exactly what’s on during any particular day, especially free events as we all know raising and entertaining children is not cheap in London.” Tracy Hannigan from Hammersmith and Fulham, mum to Alexander, aged 9, said: “ I am a busy self-employed mum and need an online resource which can help me find fun things to do with my son, quickly and easily. bails me out." League Table of Children’s Activities by London Boroughs London Boroughs and Rankings Westminster 1st Camden 2nd Hammersmith and Fulham 3rd Kensington and Chelsea 4th Lambeth 5th Southwark 6th Islington 7th Kingston upon Thames 8th Richmond upon Thames 9th Haringey 10th Merton 11th Barnet 12th Hounslow 13th Tower Hamlets 14th Greenwich 15th Waltham Forest 16th Wandsworth 17th Havering 18th Ealing 19th Bromley 20th Hackney 21st Lewisham 22nd Enfield 23rd Harrow 24th Croydon 25th Brent 26th Sutton 27th Newham 28th Hillingdon 29th Redbridge 30th Barking and Dagenham 31st Bexley 32nd League Table methodology: Data is based on the own database and research as of April 2014 A venue hosting multiple activities was counted as one We also included leisure venues such as theatres, cinemas, museums, parks, and libraries.