Affordable Exhibits at the Miramar Air Show Achieve Return on Objective
07/20/2010

Businesses can engage potential clients and customers and leave a lasting brand impression at the Miramar Air Show.

Online PR News – 20-July-2010 – – San Diego, CA Exhibiting at the air show allows businesses to expose their brand through one-on-one interaction with potential clients and customers. Exhibiting is the preferred method of marketing for businesses because it engages all five senses of the potential client or customer, allowing for greater recall and brand association long after contact is made.

The 2010 Miramar Air Show is expected to draw approximately 700,000 people from October 1st through 3rd. Businesses that take advantage of the Air Show Expo will have direct access to the air show attendees and will be able to engage those attendees in conversation, hand out branded merchandise and literature, and answer questions in real time.

The Air Show Expo (http://www.miramarairshow.com/as_expo.html) is a dedicated portion of the air show that allows businesses to purchase booth space in a large aircraft hangar where local businesses and attendees meet each other face-to-face. It is estimated that approximately 10%, or 70,000 guests, will specifically visit the Air Show Expo.

This type of interaction with potential clients and customers will allow businesses that purchase booth space to interact with potential clients and customers like never before. This form of marketing is also useful for businesses that are looking to recruit new employees or just generate leads for future potential sales.

Successful businesses understand that part of successful marketing is being able to relate to the appropriate demographic for their brand or product. Direct interaction also helps to build a rapport with potential clients and customers, establishing trust and a real relationship with them. This effort will go a long way at the Miramar Air Show where attendees are already excited about the venue and are there because they really want to be.

Customized sponsorship packages (http://www.miramarairshow.com/spons_info.html) are also available for purchase that will allow for even more brand exposure to a broadcast-sized audience.

No matter what size budget a business has to work with, the Miramar Air Show offers an affordable marketing and branding option with dedicated marketing liaisons ready and willing to guide businesses through every step of their air show experience.

All profits generated by the sale of Air Show Expo exhibit booths (http://www.miramarairshow.com/as_expo.html) and sponsorship packages are used to fund military programs that improve the quality of life for our military and their families. These programs include counseling, family services, fitness programs, recreation, entertainment, and special events. Not only will businesses gain exposure from their air show marketing efforts but each business that purchases a marketing option will be able to show their appreciation for the military community and the sacrifices they have made.

Marine Corps Air Station Miramar Marketing & Sponsorship
P.O. Box 452008 San Diego, CA 92145-2008
Contact: Suzi Gold, Director of Marketing
Bus: (858) 577-6365
Fax: (858) 577-6762

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