Café Coffee Day introduces ‘Brain Freeze’ - A tall glass of pure shock!
04/02/2014

India’s leading café chain and the favorite neighbourhood hangout of the youth CCD, has launched a range of slurpable yummy Slushes this summer called “Brain Freeze”.

Online PR News – 02-April-2014 – Mumbai, 2 April, 2014 – The arrival of summer usually means going straight for a refreshingly chilled beverage, an all time favorite of the youth. For them, nothing hits the cool spot like an absolutely ice-cold freezing beverage. With its fingers on the pulse of the youth, Café Coffee Day (CCD), India’s leading coffee café chain and the favorite neighbourhood hangout of young India, has launched a range of slurpable yummy Slushes this summer that is cold and refreshing like no other. Aptly called “Brain Freeze”, the new range is perfect to beat the Indian summer.

CCD is known for evolving and introducing new products and experiences for its young customers; be it through unique in-café promotions or introducing new and exciting menu offerings. Its latest launch comes in the wake of introducing a delicious new range of chilled beverages that will serve as the perfect refresher for its young patrons this summer.

Keeping with youth trends and preferences, CCD’s range of Slushes; Brain Freeze is a combination of crushed ice and refreshingly cooling flavours that are delicious, colourful and fun. The first time ever the much loved summer favourite cucumber is combined with juicy green apples to bring together an absolutely yummy and rehydrating slush known as the ‘Green Apple Meltdown’. ‘Cool Blue’ is a syrupy blue blend on crushed ice, an instant cooler for a scorching summer afternoon. ‘Iced Eskimo’ is a slush blended coffee drink that is seriously chilled and promises a refreshing kick. ‘Berry Burg’ is a strawberry- sweet, cool treat. The Brain Freeze flavours are sure to perk anyone right up and awaken palates with its irresistible taste.

Speaking on the occasion, K Ramakrishnan, President Marketing, CCD said, “With the rising mercury there is the need for a serious and refreshing thirst-quencher. Brain Freeze is our latest offering this season which is a blend of cooling flavours in a tall glass of crushed ice and nothing ‘screams out’ summertime like a slush. With the youth trend showing a strong preference for cold beverages, Brain Freeze is the perfect summer drink as it is frozen, tasty and fun. We are sure it will be a hit amongst the youth.”

Brain Freeze is available at all CCD’s 1500 plus cafes across India starting at Rs 95/-.

About Café Coffee Day:

Café Coffee Day is a part of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), the first to roll out the ‘coffee bar’ concept in India with its first café in Bangalore. Café Coffee Day serves the coffee it grows on the 13,000 acres of its own estates plus another 7,000 acres of managed estates, the group also sources coffee from 11,000 small growers, making its holder the largest individual coffee plantation owner in Asia, this in addition to being India's only vertically integrated coffee company. Café Coffee Day’s menu ranges from signature hot and cold coffees to several exotic international coffees, food, desserts and pastries. In addition, exciting merchandise such as coffee powders, cookies, mugs, coffee filters, etc. are available at the cafés.

For further details contact –

Madison PR

Rachita Ravindran – 9820769251 – rachita@fort.madisonindia.com
Janhavi Pradhan – 9920807774 – janhavi@fort.madisonindia.com