Fractional Toy Store Puts a New Spin on the Boat Club with Extended Shifts, New Toys, and More

Fractional Toy Store introduces a new type of boat club, offering members more recreational vehicles, boats, and ice fishing houses in addition to expanded services.

Online PR News – 25-March-2014 – Woodbury, MN, March 24, 2014 – Released March 24, 2014 by the Minneapolis online marketing agency, Brandography: Fractional Toy Store, based in Woodbury, Minnesota, is revolutionizing the boat club model by offering full-day shifts, multiple membership types, and a variety of seasonal outdoor toys.

In the “Land of 10,000 Lakes,” it’s no surprise that boat clubs are a popular business. A boat club membership gives families, individuals, and even companies the ability to enjoy the water without worrying about maintenance and docking. Navy veteran Rick Barstow sought to improve this model and provide Minnesotans with more ways to experience the outdoors, eventually founding Fractional Toy Store.

The company expanded on the boat club standard by building a fleet that included snowmobiles, ATVs, ice fishing houses, RVs and campers in addition to several types of boats. Clients are given the choice between flexible membership levels and rental options that give them all-day access to their reserved recreational vehicles. With a low membership ratio, Fractional Toy Store is able to guarantee each member a weekend with the toy of his or her choice. To top off the package, rates are locked from inflation for members of good standing.

Fractional Toy Store seeks to support the solo adventurer, the outdoors-loving family, and the corporation looking for memorable team building activities. Each new member receives personalized service to help choose the ideal plan for his or her lifestyle and preferences.

After experiencing solid growth in 2013, Fractional Toy Store has plans to continue developing its fleet throughout the year. It expects to add additional boats, and possibly exotic cars, by the end of 2014.

Learn more by visiting the company’s website at, or contact Fractional Toy Store directly at 651.216.7249,, or through its online contact form.

Fractional Toy Store
6671 Falstaff Rd
Woodbury, MN 55125

About Fractional Toy Store:
Fractional Toy Store was founded in 2012 by Rick Barstow, an experienced boater and Navy veteran. The company is built on a fractional ownership model, giving members the ability to enjoy outdoor toys such as boats, RV trailers, four wheelers, snowmobiles, and ice fishing houses while avoiding the total cost of ownership. With flexible plans and personalized customer service, Fractional Toy Store provides excellent opportunities for sightseeing and exploration, team building activities, downtime with friends and family, and more.