RESET Electronic Music Showcase to be held at Leonia Holistic Destination, Hyderabad on March 22, 2014.
Online PR News – 23-March-2014 – Hyderabad/Andhra Pradesh – It was a long time coming but it finally found its voice – a no-nonsense electronic dance music showcase of quality Indian talent. And it’s called RESET. A homebrewed celebration aimed to unleash the true might of good music, RESET will not only recalibrate perceptions but will also put the best indigenous DJ’s in the same room as upcoming local talent, thus becoming a collaborative journey.
Spread across various cities, each gathering will be unique in scope and international in vision. RESET hopes to pave the way for a more discerning way of experiencing left-field genres as well as intelligent dance music, enabling audiences to hear different sounds. Be warned though that RESET is not a festival, it’s a celebration focussed on the artist and as such, is created from a more hands-on perspective that UnMute is known for. Bringing together top DJ’s from across India as well as finding young artists in each city that RESET goes to – we hope to spark off something big.
The first edition takes off in Hyderabad in association with VH1 and Musifix on March 22, 2014 and will be followed soon by showcases in cities like Chennai, Bangalore, Mumbai, Pune, Delhi and Goa to begin with. Held in partnership with Phoenix, a brand new events company, the launch event will be held at the main convention centre of the Leonia Holistic Destination, which also features a world class Funktion One sound system.
In another first, RESET will feature India’s hottest domestic electronic dance music talent playing b2b (back to back) sets. These sets will stem from previously successful as well as brand new collaborations, ensuring there’s something fresh for each edition by pitching similar thinking DJ’s together to create mad sounds.
The ‘b2b’ line-up for the first edition features the likes of Arjun Vagale v/s Adam, Anil Chawla v/s Kohra, Praveen Achary v/s Vipul, Murthovic v/s Audio Units and support from dynamic local talent. Following a start early, end late philosophy – the event kicks off at 4pm and is on till the milkman comes calling. Upcoming versions will continue to evolve with each city and include more varied genres and artists.
World renowned Techno powerhouse and Co-Founder of UnMute, Arjun Vagale adds, “I'm so glad that we are able to put together RESET, and build a showcase for Indian artists playing in their own backyard with international production standards. It's truly been a team effort right from conceptualisation to artwork to line-up and we hope to build it stronger, and eventually add more home-grown talent to the various line-ups”.
So open your mind and RESET!
UnMute, one of India’s prominent agencies for electronic dance music aims to generate a superior experience for the artist, both on and off stage. With a focus on DJs and live acts producing and playing cutting-edge techno and house, we aim to devise the most innovative shows possible, both in terms of music quality and the total experience. The agency manages and books a select cache of quality Indian artists as well as serves as a countrywide (India) agency for international artists. UnMute is led by Dev Bhatia, manager of the erstwhile Jalebee Cartel and media professional, and Arjun Vagale, one of India's biggest electronic music exports in his own right and as part of Jalebee Cartel. In 2013, UnMute Plus, a genre-free subdivision was created after a high demand of the UnMute setup from artists of different genres.
Phoenix embodies the emergence of new talent setting trends beyond borders. With every new rising, comes the discovery of passion, art, culture and lifestyle that defines our founding principles “The Pursuit of Excellence” our passion for creativity is contagious and is the lifeline of every little detail that we deliver to our clients. Hyderabad’s premier music festival ‘City of M’ is a testament to finesse and our partnership in RESET would set things up for the future.
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