Bizerba and the Sigmarinen School of Fashion are presenting a very distinctive fashion show - with state-of-the-art labels in the foreground
Online PR News – 16-July-2010 – – Balingen, July 16th - Bizerba and the Sigmarinen School of Fashion are presenting something very unique: a fashion show as never experienced before anywhere. A show that clearly expresses just how multi-functional and attractive labels can be.
In 1858, Charles Worth held the very first fashion show in Paris and ultimately transformed the shows into coveted social events. He was also the first fashion designer who was considered more of an artist than craftsman, and who revolutionised the complete fashion industry with his approach to clothing production. Today, 150 years later, world markets are saturated and designers are constantly looking for new inspiration in terms of design and presentation, to call attention to themselves and their creations.
The Sigmarinen School of Fashion and Bizerba, the technology manufacturer from Balingen, Germany, came up with an idea that is unique worldwide: students would be given an opportunity to create contemporary summer fashions, incorporating the wide diversity and appeal of Bizerba labels into their designs.
Claudia Gross, Director Global Marketing and Communication at Bizerba, talks about project’s background: “Bizerba was founded in 1866 and since then it has been known for producing high-quality scales for industry and retail. Of course, our corporate image and our portfolio have since then adapted to new, global economic markets. We now produce much more than just scales. We develop many different types of high-quality labels, as well as state-of-the-art system solutions based on intelligent interaction of hardware and software.” In order to visually communicate this modern image and the amazing diversity of Bizerba labels, Bizerba asked the Sigmaringen School of Fashion if they would design label fashions.
“The “Wrap me up” model from Bodil Neitzel”, continues Gross, “showcases our C-Wrap label. All required content can be depicted on a single label that wraps itself around the product on up to four sides if need be. The product packaging is therefore stronger, and product content is well protected. Labelling errors are avoided, and the number of roll changes is reduced as well. With the right software, users can determine themselves where content should be positioned. And end-buyers can see key information quickly, without even having to take the package out of the shelf.
Bettina Wirschun from the Sigmarinen School of Fashion, project manager and honorary lecturer for model and collection design, highlights: “Bizerba asked us if we would design outfits and create models for a fashion show with Bizerba labels as part of the designs. The second year students and I really liked the idea, as unusual as it was. And as a first step, we had to find the right match between the complexity of the challenge and the students’ level of knowledge and experience.”
The team decided on sheath dresses, which work well in business environments: slim, sleeveless, knee-length, figure-fitting dresses. “A brainstorming session with the class participants was followed by many sketches. And then much later, three representatives from Bizerba attended the students’ PowerPoint presentations”, continued Wirschun.
Maren Frost, one of the students, incorporated a labelling world premiere into her “One for all” dress: the VIP label. VIP in this case stands for Variable Product Information. The benefits of this label for the retail grocery trade are obvious: a single label can be used for variable data on hundreds of products. The basic layout is preprinted with company-specific parameters – logo, slogan and design. The spaces for variable data such as product name, date, price and barcode, enable these to be printed by the retailers themselves.
“For us it was very important to make it clear to the public, how important a role labels play in today’s economy. The do much more than simply decorate, they take on other important functions as well. A key term in today’s markets is RFID (Radio Frequency Identification). An RFID label features an integrated transponder, on which data on the product and supply can be stored. Leonie Helena Ross, with her “Complete control” model, successfully brought to life just how attractive functionality can be”, highlights Gross.
The Sigmarinen School of Fashion opened in 1974 in Sigmaringen and became a non-profit organisation in 2009, specialised in training certified fashion designers.
About Bizerba L&C:
The Bochum-based Bizerba plant for Labels and Consumables has more than 25 years of experience in the manufacturing of labels, adhesives and in particular of laminates. In its plant, with an area of 7,000 square metres, Bizerba L&C provides laminate manufacturing, reprography (layout design and redesign), manufacturing of printing films and plates, storage right up to the actual printing services. 85 employees working in a three shift cycle are responsible for the smooth processing of orders. Meanwhile sell roughly one third of our labels to companies in more than 50 countries.
Bizerba is a leading, worldwide-operating technology company offering professional system solutions in scale, label, information and food service technologies, in the retail, food industry, producing and logistic segments. Sector-specific hardware and software, high-performance network-compatible management systems as well as a wide selection of labels, consumables and business services ensure transparent control of integrated business processes and high-level availability of Bizerba-specific performance features.
Worldwide, Bizerba is present in over 120 countries – with 41 shareholdings in 23 countries, as well as 54 country distributors. In 2009, company turnover decreased by approx. 9 % compared to previous year. The company’s headquarters, with a staff of 3,000, is located in Balingen, Germany. Further manufacturing facilities are located in Meßkirch, Bochum, Vienna (Austria), Pfäffikon (Switzerland), Milan (Italy), Shanghai (China), Forest Hill (USA) and San Luis Potosi (Mexico).