INTERNATIONAL SUCCESS FOR THE
MUMM EXPLORER EXPERIENCE ONLINE CONSUMER COMPETITION
G.H. MUMM reveals the 2 lucky winners to attend its next September expedition
Online PR News – 16-July-2010 – – Following the success of the previous MUMM EXPLORER EXPERIENCES, G.H. MUMM launched on 7 June www.mumm-the-game.com an online photography competition, giving a unique opportunity for consumers to be part of its next exceptional expedition in September. Closing the entries after a successful high level of responses, G.H. MUMM announced yesterday on Facebook the two lucky winners - Ujin Lee from Australia and Angie Hogget from the UK won the ultimate prize.
www.mumm-the-game.com appealed to consumer’s creativity and photography skills by asking them to submit a picture of their ideal setting to “celebrate the beauty of the world”,
essence of the unique expedition organized by G.H MUMM since 2008*. The success of the game was immediate; in just a month the site saw the active participation of 9 515 visitors from 143 countries. 94 pictures were submitted, supported by 590 voters.
The game closed on Wednesday and the MUMM Explorer Experience Jury Panel made up of Mike Horn team, and G.H. MUMM representatives including a legal representative went through a challenging final voting process. Two winners as well as eight runners up were elected. Following a first selection made by online voters, the reunited jury discussed the submitted votes, ensuring they were fulfilling the photography competition requirements around key criteria such as the exceptional setting, quality and creativity of the photography. Both Ujin Lee and Angie Hogget’s submissions stood out, winning the unique prize.
The two lucky winners will attend the next MUMM Explorer Experience that will take place in the Gobi desert from 8 to 11 September 2010 with the unique presence of Mike Horn and Michelin-star French Chef Alain Passard. Following the announcement, consumer Ujin Lee from Australia said: “What wonderful news! It is a wonderful privilege and honor to have been chosen to attend the next Mumm expedition – a once in a lifetime experience!” The eight runners up will be delivered with a bottle of premium G.H. MUMM Cordon Rouge**.
It is only the beginning of the incredible journey of the fourth MUMM Explorer Experience.
Further insights to be communicated in September…
Congratulations to all winners & participants!
- The End –